Nick US' ratings surge

MUMBAI: Kids brand Nickelodeon continues to grow from strength to strength in the US. It has announced that it finished November 2005 by getting double-digit increases in ratings from October across all kid and 'tween demos.

For November the network averaged a 4.0/1.3 million for kids aged 2-11. This represented an increase of 18 per cent versus October's total day ratings. This was on par with November's 2004 ratings. With kids 2-5 years old Nickelodeon earned a 4.6/564,000. this was up 14 per cent over last month, and with kids aged 6-11, Nickelodeon earned a 3.7/730,000, 20 per cent over last month.

Among tweens 9-14, Nickelodeon earned a 2.8/569,000. This marked an increase of 23 per cent over last month and an increase of 12 per cent over November 2004. Nickelodeon brought in about 2.3 million total viewers (P2+), and increase of 19 per cent versus October and on par with last year.

The monthly ratings increase was driven by the success of Nick's Veteran's Day television events, Nick Jr.'s preschool properties, and the successful Teenick block, which has kept Nick as the top 'tween destination:

The half-hour special episode of SpongeBob SquarePants "Where's Gary" on 11 November 2005, marked the highest-rated programme on the entire TV landscape with kids aged 2-11 for the year behind the Super Bowl and the Super Bowl kick-off, and the highest-rated play on all of cable with kids 2-11 years old and kids aged 6-11 in 2005. Where's Gary was the highest-rated episode of SpongeBob ever with kids of ages 6-11. Where's Gary triumphed with kids 6-11 years old, averaging a 17.4/3.4 million kids aged 6-11, up a huge 177 per cent versus year-ago levels.

The Nick Jr. block maintains the top five preschool shows on commercial television, and is averaging a 6.1/753,000 kids aged 2-5 in November. Dora the Explorer, in its one-hour special Dora's Dance to the Rescue on 11 November proved to be a hit, marking the second highest programme on all of cable with preschoolers aged 2-5 in 2005. Dance to the Rescue earned a 11.2/1.4 million up by 54 per cent versus last year.


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