Foreign b'casters seek US ambassador Mulford help to dilute Indian downlink norms

NEW DELHI: A section of TV broadcasters operating in India have approached the US government representatives here to take up certain issues in the downlinking norms with the Indian government.

Though the guidelines have been notified and any change, if at all acceded to by the government, would be a time consuming affair, efforts are being made to see if some clauses can be diluted.

Broadcasting industry sources told that in the last 10 days, a delegation of companies, mostly comprising American outfits, sought help of the US ambassador in India, David C Mulford, on the downlinking issue.

A background paper is being prepared for him so that he can take up the issue with the Indian government and its representatives, including the information and broadcasting ministry.

According to the sources, the industry-Mulford meeting was, interestingly, also attended by Dubai-based Ten Sports.

However, some foreign broadcasters are of the opinion that such a stand could also be interpreted as a confrontation with Indian policy makers, which could be avoided at this juncture when India remains the biggest market open to all after the Chinese governments stringent media norms announced recently have crippled foreign companies expansion plans there.

That most foreign broadcasters, operating in India, are worried about a clause relating to establishment of an entity in India that is answerable to local laws (in technical jargon its known as permanent establishment), is a foregone conclusion.

But what is raising temperatures is the fact that this move would dramatically increase tax outflow of the broadcasters who have been paying a certain amount of tax in India based on notional revenue mop up.

Setting up of permanent establishment (PE) by foreign broadcasters would mean that government would collect taxes on actual revenue been generated here. The flip side: some costs, as shown by companies, might become a topic of hot debate.

The industry-US ambassador meeting, it is learnt, was been initiated by the low profile Indian chapter of a Hong Kong-based body of cable and satellite broadcasters.

Latest Reads
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories