Player X inks deal with FremantleMedia for game shows on mobile

MUMBAI: FremantleMedia Licensing Worldwide (FLW) and mobile content specialist Player X have inked a licensing deal, which will see a raft of FremantleMedia's classic TV game shows roll out on mobile around the world.

FLW has licensed Player X the worldwide rights (excluding the US) to create and produce original mobile phone games based on popular shows like The Price Is Right, Family Feud, Blockbusters, Sale Of The Century and Strike It Lucky.

The games, which will be available from this month, will replicate the format of the shows and allow contestants to play along to the original game show rules. Under the terms of the agreement, Player X has also been granted rights to develop and create branded real tones, wallpapers and active screensavers.

FremantleMedia Licensing Worldwide vice president, licensing - Europe, Middle East and Africa Melissa Goodwin said, "The FremantleMedia library boasts some of the world's top game shows and they are some of the most iconic brands on the market today. Our partnership with Player X will help expand this brand presence to masses of fans familiar with the shows as well as a much broader base of consumers who are simply looking for a fun and interactive game to play on their mobile phones."

Player X CEO Tony Pearce added, "We believe this format is absolutely perfect for mobile gameplay and the current popularity of classic game shows means there is a big market for this content. These are the biggest TV game show brands around and perfectly targeted towards the mass mobile gamer. We're looking forward to bringing out more FremantleMedia game shows in the months to come."


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