X'mas classics popular with American kids on TV: Nielsen

MUMBAI: Several of American television's perennial favourites during the holiday season did well with children of all ages in the seven local markets where Nielsen Media Research has introduced Local People Meter (LPM) service.

In the 40 years or more that these four Christmas classics A Charlie Brown Christmas, How the Grinch Stole Christmas, It's a Wonderful Life and Rudolph the Red-Nosed Reindeer have been presented on television, this is the first holiday season that local demographic ratings have been widely available.

Because December is not a traditional sweeps month, Nielsen was unable to provide demographic information on local programming until it introduced its Local People Meter service, which electronically and continually records audience viewing. The LPM demographic information demonstrates the enduring appeal of the four classic specials, whose popularity appears to be driven by Baby Boomers watching these programs with their children.

Among the four specials A Charlie Brown Christmas, which celebrated its 40th anniversary on television this year had the highest overall average ratings, with Rudolph the Red-Nosed Reindeer scoring the highest with kids.  

The most popular classic holiday special overall in the LPM markets Charlie Brown delivered its biggest ratings among all viewers (over age 2) in Chicago. It appealed to all ages, with strong performance among viewers age 25-54.

The programme was especially popular with children, delivering double digit ratings for children age 2-11 in Chicago, Philadelphia and Washington, DC.

The movie How the Grinch Stole Christmas with Jim Carrey had its biggest overall local rating among all viewers in Philadelphia. The Grinch's highest rating among children age 2-11 was also in Philadelphia, with Boston and Chicago as strong runners-up.

Latest Reads
TV is story-teller's new novel; audience is Bharat, not India: Star's Banerjee

MUMBAI: Since five to six years, television has become the talking point. Th series such as 'Breaking Bad' to Transparent to Narcos to 'Game of Thrones' to 24, and now POW (Prisoners of Wars) has changed the experience of television viewing.

Television TV Channels GECs
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories