Draft broadcast code pushes for self-regulation

NEW DELHI: A draft of the broadcasting code being proposed by the government, in consultation with the industry, attempts to give a big push to self-regulation and certification by broadcasters.

What's the basic rationale in the draft for content regulation? It is for an industry-wide "self-regulation mechanism, which is dynamic and progressive" and is based on standards, principles, norms and processes evolved and implemented by the content regulator through "active compliance" of the member licensee /advertisers.

However, the draft codes now being examined by various constituents of the industry also makes it clear that all types of programming, including films, cannot be shown during any part of the day as there is a need to protect children from unrestricted viewing. Especially if the access cannot be controlled like in a DTH service.

"The licensee's responsibility for sensitive scheduling of programmes may reduce a risk of offence to the minimum," the draft code says.

Further, it adds that at certain times, parents will want to be

confident that their children can watch television "unsupervised without the risk of being exposed to unsuitable material." At other times, they can accept more challenging material and can reasonably be "expected to take greater control over their children's viewing,"

The draft, which has been prepared by the Federation of Indian Chambers of Commerce and Industry (Ficci) on the request of a 30-member government-sponsored panel set up to structure content-related regulation, categorically states: "The TV programmes should take care of the broadcast

between 4 pm and 7 pm adhering to the all the programming guidelines."

However, some exceptions have been proposed in time bands. For example, programmes that belong to a mature/adult genre, could be allowed to be aired on television from 7 pm to 4 pm (presuming children viewership is not

high during this time) with disclaimer after editing scenes containing sex and nudity.

Programmes that belong to the adult genre, the draft code proposes, could be allowed to be aired on television from 10 pm to 6 am, with a disclaimer.

"Such (adult) programmes would be edited to fit the genre of adult movies for India (like snipping explicit sex scenes and nudity, full frontal and back nudity, scenes showing genitalia of animal or human or overt sexual situations)," the draft code suggests.

Interestingly, it says that where the TV viewing is subject to access control (like DTH) or are available only on demand, programming suited for adults could be "allowed through the day."

In what might affect sting operations by TV channels, the draft proposes consent of the party recorded before airing anything.

"If it becomes clear that a call that has been recorded will be

broadcast ---but this was not explained to the other party at the time of the call --- then the licensee must obtain consent before broadcast from the other party, unless it is warranted not to do so," the draft says a bit ambiguously.

It has been suggested that ads relating to some products or services like betting tips, betting and gaming, all tobacco products, private investigation and escort agencies, occult and magical remedies/medicines are "unacceptable."

Pointing out that the time available to prepare the draft was short, Ficci has clarified that it has been built upon the Ofcom regulations (of the UK) in context of the Indian laws and prevalent ground realities, while borrowing some improvements from TELA regulations and Indian precedents in other sectors.

Latest Reads
FM Phase III e-auction tomorrow

NEW DELHI: The e-auctions for the second batch of Radio FM Phase III has been put off by a day to 26 October 2016.

Regulators I&B Ministry
TRAI tariff order, interconnect regulations; date for responses extended

NEW DELHI: Stakeholders wanting to give in their reactions to the latest draft Tariff order for Digital Addressable Systems, the Quality of Service and Consumer Protection Regulations, and the draft interconnect regulations have been given time till 15 November 2016 to respond.

Regulators TRAI
FM P-III auction: EMD, bidders initial eligibility declared

NEW DELHI: Even as the day of the e-auction of the second batch of FM Phase III on 25 October 2016 approaches, the Government has released the earnest money deposit (EMD) by the pre-qualified bidders and the initial eligibility points (IEP) of each of these.

Regulators I&B Ministry
FM P-III second batch auction from 25 Oct; 14 in fray

NEW DELHI: The e-auction of the second batch of FM Phase III will commence on 25 October 2016 from 09.30am.

Regulators I&B Ministry
Free data, net neutrality: Discussion on TRAI paper to be held

Given the complicated issues around net neutrality, an open house discussion is to be held in Hyderabad this month on Telecom Regulatory Authority of India’s consultation paper on free data. The OHD will be held at Hotel Trident in the Telangana capital on 24 October 2016.

Regulators TRAI
Prasar Bharati advisor reviews DD marketing and policies

Former Ministry of Information and Broadcasting (MIB) Secretary and now Prasar Bharati advisor Sunil Arora yesterday asked Doordarshan to adopt the best policies of the industry, even as he approved the planned auction of slots on DD National.

Regulators I&B Ministry
Suresh Panda may be Prasar Bharati interim CEO; liberal DD auction criteria recommended

Suresh Panda, member (personnel) in Prasar Bharati is expected to take over as the acting chief executive officer of the pubcaster after the incumbent CEO Jawhar Sircar demits office on 4 November.

Regulators People
Govt. accepts Jawhar Sircar's request for early retirement

A media-savvy chief executive of Prasar Bharati Jawhar Sircar used the social media to announce yesterday that the Indian government has accepted his resignation from the pubcaster and acceded to his request for an early retirement.

Regulators I&B Ministry
Carriage fee in interconnect draft aimed at reducing litigation

NEW DELHI: The draft of the Interconnect regulations issued by the Telecom Regulatory Authority of India has given a formula for calculation of the carriage fee. The carriage fee for each month or part thereof during the term of the interconnection agreement shall be calculated as given below:-

Regulators TRAI

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories