White Paper analyses consumer electronics networking

 MUMBAI: Why are technology leaders like Microsoft, Google and Intel betting big on the revolution in broadband media spurred by the convergence of networking and consumer electronics? How will the proliferation of networking technology in consumer-electronics devices revolutionize entertainment in the home in the US? Why will more than 20 million entertainment-oriented consumer electronics devices with integrated networking ship this year?

Electronics industry intelligence firm iSuppli Corp has come out with a new white paper: Integrated Media Networking & the Consumer Market which answers these questions. This provides an analysis of the growth of integrated networking technology in consumer electronics and studies the wide-ranging implications of this phenomenon.


iSuppli VP multimedia content and services Mark Kirstein says, "Many television-oriented consumer electronics devices are beginning to integrate networking technology. By 2009, shipments of such products, including televisions, set-top boxes and video-game consoles, will grow to 154.5 million units. Once they are network aware, these consumer electronics devices become broadband-capable platforms, enabling a variety of software and network applications and services."

The combination of traditional media and broadband-enabled services and applications will change the nature of home entertainment, Kirstein predicted.

He adds, "The growth of integrated networking in consumer electronics will enable exciting new digital media markets, such as Internet-based video-on-demand, managed home network services, and television-based online gaming" .

This opportunity the report says has not escaped the attention of leading software and portal companies including Google, Microsoft and Yahoo!, which are developing such services. It also has attracted the interest of the TV and DVD manufacturers, which have announced consumer electronics products with integrated networking. Intel also is jumping on the opportunity, with its Viiv initiative, which is designed to put PCs at the heart of entertainment home networks.

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