Google looks to invest $1 billion in AOL: reports

MUMBAI: Giving Microsoft the brush aside, Time Warner is reportedly in talks with Google, wherein the latter is looking at investing $1 billion for a five per cent stake in America Online (AOL).

However according to media reports, the Time Warner board still has to stamp its approval on the deal for it to come through. The board is scheduled to meet on Tuesday. The five-year deal would expand the two companies' partnership into 2011.

The five per cent stake would be part of a wide ranging advertising partnership between AOL and Google. Google is looking at highlighting AOL's web properties as highlighted links while AOL continues to offer Google's search links to its users. Google also hired AOL to sell non-search ads to Google's advertising partners.

According to a media report, Google will continue to take 20 per cent of the revenue generated when people click on the text ads in AOL Search, and AOL will take 20 per cent of the revenue from banners and other display ads it sells on the Google network.

AOL is Google's largest customer, accounting for $420 million or 10 per cent in Google ad sales, during the first three quarters of 2005.

Under the proposed new deal, AOL will be able to sell search ads, plugging a gap in its offerings to advertisers. In addition, AOL will sell display ads on both the AOL and Google internet properties. The deal also includes the promotion of AOL content through Google's paid search.

Latest Reads
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs
Republic TV continues lead as genre ratings rise

BENGALURU:Two of weeks earlier, we had mentioned that the English News genre’s four week average ratings and weekly ratings have been falling since weeks 29 to 32 of 2017. The fall continued until week 47 of 2017 when the combined Broadcast Audience Research Council of India (BARC) weekly ratings...

Television TV Channels News Broadcasting
SPN India acquires TV, OTT rights for T10 Cricket League

MUMBAI: The newly introduced T10 Cricket league (TCL), which will be played at the UAE’s Sharjah Cricket Stadium, will be telecast live on Sony ESPN. The league is a four-day event running from the 14th to the 17th of December 2017.

Television TV Channels Sports
News Corp’s new ad network takes on Facebook, Google

Training its guns at the digital-ad dominance of Google and Facebook, News Corp has launched a platform, News IQ, to let advertisers reach audiences across all of its online properties.

Television TV Channels News Broadcasting
Gracenote launches channel monitoring solution for broadcasters

MUMBAI: Gracenote, a Nielsen company, has launched its next-generation TV distribution monitoring and reporting solution developed specifically for the Indian TV market called TV Street Maps 2.0.

Television TV Channels People
Food content dominates viewership on lifestyle channels

MUMBAI: Living foodz seems to rule the roost among all other lifestyle channels on Indian television. The channel not only has a large female fan following but also a substantial male viewership that craves food content.

Television TV Channels Viewership
Hindi news channels alter programming for Gujarat elections

MUMBAI: With the Gujarat elections on the horizon, the central government has made several populist moves including the cut in GST on many products and services. Hindi news channels have rearranged their programming line-up for the upcoming assembly elections, which will be held in two phases—9...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories