CBS rebrands radio division

MUMBAI: In anticipation of US media conglomerate Viacom's separation of its businesses next year, the CBS Corporation has unveiled plans to re-brand its radio division as CBS Radio.

Formerly known as Infinity Broadcasting, the division includes 179 radio stations, the majority of which are in the US’ top 50 markets.

CBS Corporation CEO & president Leslie Moonves says, “This is a proud moment for all of us who love the CBS name, and who know the storied history of CBS Radio. It is one of the most revered brands in broadcasting, with a history that predates the television era. CBS Radio was there at the infancy of radio, playing a formative role in shaping and building this dynamic industry, and we’re incredibly proud to bring it back.”

The re-branded CBS Radio will feature as part of its slogan “Broadcast HD streaming on-demand,” which its stations are now actively pursuing throughout the US.

The original CBS Radio was founded in 1928, when William Paley purchased a company comprised of 16 independent radio stations which he turned into one of the first radio networks. Today CBS Radio includes many of those same stations, which it claims continue to lead their markets.

Upon the separation of Viacom businesses, the CBS Corporation will be a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry.

The company, through its many and varied operations, will combine broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It will have operations in virtually every field of media and entertainment.

These include broadcast television (CBS and UPN), cable television (Showtime), local television (CBS Television Stations), television production and syndication (Paramount Television and King World), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor) and publishing (Simon & Schuster).

Additionally, the division is home to 29 of the country's leading sports franchises amongst MLB, the NFL, the NBA, the WNBA, and the NHL, including the New York Yankees, New York Mets, Los Angeles Dodgers, Dallas Cowboys, New England Patriots, New York Giants, Chicago Bears and the Detroit Red Wings. CBS Radio will continue to be run by Hollander, who will continue to report to Moonves.

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