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MUMBAI: US business and financial channel CNBC will launch what it calls a
truly worldwide daily business news programme, with anchors in New York, London
and Singapore. The two-hour live programme is scheduled to launch on 19 December
2005.
The broadcast will focus on global investment issues, analyzing
the trends and economic indicators that are influencing those who
are investing across international markets. The programme will look
at the close of the trading day from Asia, the middle of the trading
day in Europe and the pre-market action in the U.S.
The premiere of the worldwide programme coincides with CNBC assuming
full control in both CNBC Europe and CNBC Asia. From January 2006,
CNBC will assume full control of CNBC Europe, CNBC Asia and CNBC
World, per the agreement with Dow Jones. The companies announced
in July 2005 that Dow Jones will transfer its 50 per cent equity
interests in CNBC Europe and CNBC Asia as well as its 25 per cent
interest in the domestic digital service, CNBC World.
Utilising the resources
of CNBC, CNBC Europe and CNBC Asia, the telecast will be anchored by Michelle
Caruso Cabrera in New York, Ross Westgate in London and Christine Tan in Singapore.The
programme is under the direction of Jeremy Pink, who was named CNBC VP, international
news and programming in September 2005. CNBC US president Mark Hoffman
says, "This broadcast is the first full integration of CNBC's worldwide roster
of anchors, correspondents and producers. As business increasingly is conducted
on a worldwide basis, it is essential for our audience to have the most complete
and relevant coverage. Only CNBC has the resources to meet such a challenge."
CNBC says that it believes in the continued increasing competitive environment,
businesses need to find global solutions and take an international perspective.
The CNBC worldwide telecast will deliver in-depth analysis of worldwide trends
that are influencing those who are investing across international markets. The
program will feature live reports from financial centers around the world, including
Shanghai, Mumbai, Frankfurt, Paris, Brussels, Dubai, among others.
"This will be an exciting and informative programme. CEOs
and other newsmakers will be able to speak to an audience, live,
on a global basis, fielding questions from CNBC reporters from around
the world," adds Hoffman.
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