CNBC US to launch a daily global business show

MUMBAI: US business and financial channel CNBC will launch what it calls a truly worldwide daily business news programme, with anchors in New York, London and Singapore. The two-hour live programme is scheduled to launch on 19 December 2005.

The broadcast will focus on global investment issues, analyzing the trends and economic indicators that are influencing those who are investing across international markets. The programme will look at the close of the trading day from Asia, the middle of the trading day in Europe and the pre-market action in the U.S.

The premiere of the worldwide programme coincides with CNBC assuming full control in both CNBC Europe and CNBC Asia. From January 2006, CNBC will assume full control of CNBC Europe, CNBC Asia and CNBC World, per the agreement with Dow Jones. The companies announced in July 2005 that Dow Jones will transfer its 50 per cent equity interests in CNBC Europe and CNBC Asia as well as its 25 per cent interest in the domestic digital service, CNBC World.

Utilising the resources of CNBC, CNBC Europe and CNBC Asia, the telecast will be anchored by Michelle Caruso Cabrera in New York, Ross Westgate in London and Christine Tan in Singapore.The programme is under the direction of Jeremy Pink, who was named CNBC VP, international news and programming in September 2005.

CNBC US president Mark Hoffman says, "This broadcast is the first full integration of CNBC's worldwide roster of anchors, correspondents and producers. As business increasingly is conducted on a worldwide basis, it is essential for our audience to have the most complete and relevant coverage. Only CNBC has the resources to meet such a challenge."

CNBC says that it believes in the continued increasing competitive environment, businesses need to find global solutions and take an international perspective. The CNBC worldwide telecast will deliver in-depth analysis of worldwide trends that are influencing those who are investing across international markets. The program will feature live reports from financial centers around the world, including Shanghai, Mumbai, Frankfurt, Paris, Brussels, Dubai, among others.

"This will be an exciting and informative programme. CEOs and other newsmakers will be able to speak to an audience, live, on a global basis, fielding questions from CNBC reporters from around the world," adds Hoffman.

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