Television

SYS-Con to host Internet TV conference in the US

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MUMBAI: SYS-Con Events, which produces i-technology conferences and expos, will host the first internet TV conference. The event, Internet TV Conference & Expo 2006, will take place in New York next year.

Sys Con notes that 2005 has been the year of streaming video and the birth of Internet TV, the long-awaited convergence of television and the Internet. Now that broadband is available to more than 100 million households worldwide, every corporate website and media company must now provide video content to remain competitive, not to mention live and interactive video webinars and on-demand webcasts.

20 years ago the advent of desktop publishing tools opened the doors for the creation of some of today's well-known traditional print media companies as well as revolutionized corporate print communications.

Today, with maturing digital video production, the advent of fully featured PVRs, and significant advances in streaming video technologies, Internet TV is here to stay and grow and will be a critical part of every website and every business in the years to come. It will also very rapidly become a huge challenge to network and cable television stations.

Internet, TV Sys Con claims is about to change forever the $300 billion television industry.

The Internet killed most of the print media even though many publishers don't realise it yet. Google killed traditional advertising models, and Internet TV will revolutionise television the way one watches it today, adds Sys Con.

The conference will offer four simultaneous tracks in two days to target the areas of interest of delegates who are in cross sections of multiple industries and job responsibilities.

Track 1: Corporate marketing, advertising, product and brand managers

Track 2: Software programmers, developers, website owners and operators

Track 3: Advertising agencies, advertisers and video content producers

Track 4: Print and online content providers, representatives from traditional media companies, print and online magazine and newspaper publishers, network and cable television business managers

Subjects that will be covered will include, advertising models for video-on-demand (Vod) , Internet TV commercials, how to harness open media formats (DVB, etc.), multicasting, extending internet TV to Windows CE-based devices, live polling during webcasts and pay-per-view (PPV).

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