(14 December 2005 2:00 pm)

MUMBAI: Multi-platform music network in the US Music Choice has announced that its on demand content on American cable television company Comcast has surpassed 200 million views.

It was launched in Comcast video-on-demand (Vod)-enabled markets in November 2004. The free Vod programming, which features hundreds of multi-genre music videos, concerts on demand and exclusive music shows, in-studio performances and interviews produced by Music Choice, averages over 20 million views a month.

The content is available at no additional charge to Comcast Digital Cable customers and features videos like Ciara's 1, 2 Step,which has generated close to four million views to date. Ciara also holds the number two spot with over 3.3 million views of her Oh video featuring Ludacris. Chris Brown's Run It video has also surpassed the three million views milestone, with B5's All I Do closing in on three million views.

Comcast On Demand VP, GM Page Thompson says, "Music programming is an ideal fit for on-demand viewing, allowing fans to enjoy their favourite artists and songs any time they want, and we're pleased with the response to Music Choice's programming. We are looking forward to continuing to work with Music Choice to bring more value and control to our customers' home entertainment experience."

Music Choice president and CEO David Del Beccaro says, "We are excited to mark the one-year anniversary of Music Choice On Demand by announcing this milestone of over 200 million views of our Vod service. These usage statistics have confirmed our position as the most popular Vod music service available nationwide and, as we continue to expand our distribution and enhance our music-related content, we look forward to continuing our lead in music-related Vod content."

Music Choice On-Demand offers viewers the ability to select from hundreds of music videos across multiple categories, including R&B and hip hop, rock, country, latin, and classics, to watch whenever and however often they like. The music video catalogue includes today's hottest artists, established performers, and emerging musicians who are making their way to the top of the charts.