Television

Fifa's marketing agency Infront to donate public viewing revenues from 2006 World Cup to charity

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MUMBAI: When football fans in Germany enjoy the matches of the 2006 Fifa World Cup on giant screens, SOS Children's Villages will benefit too.

Infront Sports and Media, which handles the marketing of the broadcast rights to the 2006 Fifa World Cup, will donate all the broadcast license fee income generated from commercial public viewing activities in Germany to SOS Children's Villages, Fifa's adopted charity. A special World Cup charitable campaign has been set up called Six Villages for 2006.

When the final draw was announced a few days ago Infront's donation approached 250.000 Euros in fee income from this category.

Infront executive director Günter Netzer says, "We hope that we will be able to double this amount before the opening ceremony. With the amount already announced, it will be possible to build a family home in one of the six villages and to secure its regular maintenance for five years."

Netzer added, "As Fifa's exclusive television partner, we are very happy to support Fifa's chosen charity; also the official charity campaign of the 2006 Fifa World Cup. Our donation is linked to the enthusiasm of Germany's football fans and I hope that the joy and the fun of the World Cup will contribute to the happiness of the future inhabitants of the six new SOS Children's Villages."

SOS Children's Villages worldwide secretary Georg Willeit says. "We are delighted to have supporters like Günter Netzer and Infront and we hope that their engagement gives a positive signal towards other companies involved in the World Cup."

As an expression of gratitude Willeit handed over a picture of the SOS Children's Villages in Dong Hoi, Vietnam, to Netzer. This village is one of the Six Villages for 2006 and the only one where construction has been finished. While the Final Draw takes place in Leipzig, the children will be moving into the Dong Hoi facilities.

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