Television

CBS and UPN team with Ampd Mobile for 'Numb3rs' and 'The King of Queens'

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MUMBAI: CBS and UPN have teamed up with mobile entertainment provider Ampd Mobile to bring television programming related content to the Ampd members broadband enabled wireless phones.

Under the agreement, Amp'd Mobile will carry behind the scenes footage, unique previews, interviews and show clips from hit CBS prime time series such as CSI: NY, Numb3rs, and The King of Queens, as well as clips and highlights from Late Show with David Letterman.

Amp'd Mobile will also exclusively program mobile video content from UPN's top-rated series America's Next Top Model, in addition to content from the Network's hit comedies Everybody Hates Chris and Girlfriends.

"We knew the 'DVD-extra' category of behind the scenes footage, highlights and interviews from these key CBS and UPN programs would be at the top of our members' 'must have' list," said Amp'd Mobile senior VP content and Internet services Seth Cummings.

CBS and UPN content on Amp'd Mobile will be available later this month.

Amp'd Mobile is the first mobile entertainment company created to bring broadband wireless services to the youth market. Its members will have access to entertainment branded channels on their cell phones in which they can download video, wallpapers, ringtones and voicetones, all easily accessible through the Amp'd Live program guide.

"Amp'd is an exciting new entertainment destination in the mobile world, and a great place to showcase our content to the younger audiences and early adopters they are targeting," said CBS Digital Media VP Wireless Cyriac Roeding. "The cell phone is the most personal medium; we see great opportunities here to create personal connections that deepen our viewers relationship to the program, or to creatively expose new viewers to CBS and UPN content."

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