Television

AMD technology lifts 'Madagascar' animation to newer heights

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/28/Cartoon%20Network_1.jpg?itok=B_vLKXjC

MUMBAI: The Indian DVD release of the computer-generated (CG) movie, Madagascar on 12 December marks the first consumer promotion AMD and DreamWorks Animation SKG have launched together since the two companies announced a technology partnership earlier this year.

AMD Opteron processor technology played a significant role in the digital magic behind Madagascar.

As the preferred processor provider for DreamWorks Animation, AMD has formed a three-year strategic alliance, which sees the company providing AMD64 technology for next-generation enterprise servers, workstations, render farm nodes, enterprise desktops and enterprise laptops.

Madagascar is the tale of four Central Park Zoo animals who, after spending their lives in blissful captivity, are unexpectedly shipped back to Africa and shipwrecked on the wild and exotic island of Madagascar. The movie, which premiered in the US in May as part of the second largest Memorial Day box-office opening weekend ever, piqued film-critics' interest with its stylised cartoon characters and lush environments. The AMD Opteron processor significantly improved rendering times for Madagascar and enabled digital artists to create never-before-seen images.

"The AMD64 architecture helps the broadest range of PC users break free from creative limitations - ranging from innovators like DreamWorks Animation to a growing community of world-class performers and artists - ultimately to consumers looking to use what the pros use. While your average consumer won't render an entire movie on their PC, they do want to use the same 64-bit technology used by the world's most creative minds," said AMD India president Ajay Marathe.

"AMD64-based workstations and servers give our artists ever-increasing levels of performance. AMD's leading-edge processor technology enables our creative talent to continue to push the limits of their imagination. Madagascar is a breath-taking glimpse of the digital animation possibilities enabled by the power of AMD64 technology," said DreamWorks Animation SKG chief technology officer Ed Leonard.

AMD64 technology made scenes possible within Madagascar that up until now would have been virtually unattainable due to processing limitations. For example, crowds of furry creatures, which have traditionally been considered one of "the holy grails" of animated films due to the complexity of fur animation, were an integral part of Madagascar. The faster rendering times and increased memory bandwidth enabled by AMD64 technology allowed DreamWorks Animation to render scenes with up to 900 lemurs celebrating in a lush jungle - one of many amazing feats displayed in the movie Madagascar.

The AMD64 technology utilised by DreamWorks Animation to help create Madagascar is integral to all AMD products, from servers and workstations to desktop and notebook PCs. DreamWorks Animation will continue to expand its use of AMD products as the partnership between AMD and DreamWorks Animation matures.

HP played a critical role in helping DreamWorks Animation achieve its computer graphics-oriented goals through delivery of powerful and manageable HP ProLiant servers using the AMD Opteron processor.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/BARC_1%20%281%29.jpg?itok=4rZPuncb
Star Plus & Sony Pal continue to dominate GEC market

In week 11 of Broadcast Audience Research Council (BARC) India data, Star Plus continued to led both the market Urban and (U+R). Sony Pal maintained its leadership position.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/25/SWAMI.jpg?itok=RVOfsNYz
Depute law officer to probe NDTV tax case, Swamy urges FM

Rajya Sabha MP Subramanian Swamy has recommended through his Twitter handle that the finance ministry should field a Law Officer with the integrity to challenge NDTV's income tax case of Rs.525 cr failing which it would have to face protest by him (Swamy.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Shots-Fired%20%281%29_0.jpg?itok=Mdip66Cr
'Shots Fired' starring Hunt to debut on Star World Premiere HD

Star World Premiere HD turns up the drama this month with the gripping limited TV series ‘ Shots Fired’ that will exclusively air on the channel every Saturday, 10pm starting 25 March.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/master%20%281%29.jpg?itok=G0-nG5vY
Barbie reaffirms ‘You can be anything’ with MasterChef on Star World

Barbie’s message of You Can Be Anything is going to spread far and wide, reaching out to moms and kids, with Barbie’s latest association as the presenting sponsor for popular TV series – MasterChef U.S. Junior season 5 that will air every Sunday at 9pm on Star World and Star World HD.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/ndtv%20%281%29.jpg?itok=_sClALIX
NDTV back with 'Get The Look' with Ambika Anand

One of India’s premier lifestyle channel, NDTV Good Times, is back with its fashion makeover series ‘Get The Look’ with Ambika Anand. The longest running fashion makeover show on Indian television is donning a whole new avatar this season, as it celebrates Cutting Edge Indian Style by exploring...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/roy%20%281%29.jpg?itok=__3FJj_i
NDTV India ban reversal: Centre wants apology, counsel seeks time from SC

The Central Government on Friday told the Supreme Court that the one-day blackout order against New Delhi Television Ltd (NDTV) India will be reversed only when the channel offers an apology for its coverage of the Pathankot militant attack on 2 January last year.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/raghav-bahl%20%281%29.jpg?itok=5kSEgS_c
Raghav Bahl favours 'reverse mentoring' in media, awaits licence to start channel

Senior media professional Raghav Bahl believes senior editors need to encourage the thoughts of young journalists as "their perspective towards news is different and connected to the new-age digital readers."

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/Sidhu%20and%20Prasana%20Krishnan.jpg?itok=Fa3HzH4E
IPL: Sony will have Telugu, Tamil & Bengali feeds, non-committal on Sidhu

MUMBAI: Sony Pictures Networks India is planning to inject adrenaline into the 10th season of the annual cricket fever beginning 5 April. Having over 361 million viewers glued to the screens during the last season, Sony network will continue to have Telugu feed for this year’s edition as well. The...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/03/24/greenhouse-key_0.jpg?itok=_tVCfSqC
Keshet & Ananey bring teen & kids series to India

NEW DELHI: Global production and distribution powerhouse Keshet International (KI) and Ananey Communications Group have partnered to bring teens', tweens’ and kids’ series to the global market in KI’s first foray into the genre.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories