MTV US acquires film rights to Marc Ecko's video game

MUMBAI: MTV Films in the US has acquired the feature film rights to Marc Ecko's video game Getting Up: Contents Under Pressure.

The video game is scheduled for a February 2006 release for the PlayStation2 computer entertainment system, for the Xbox video game and entertainment system from Microsoft and for Windows.

MTV says that the adaptation as a feature project promises to be an homage to graffiti's rich culture. Told through an alternate reality in a futuristic universe, the game represents the culmination of seven years of story and character development by fashion pioneer Marc Ecko, the visionary behind several youth lifestyle brands. Mr. Ecko will serve as producer on the project with MTV Films' Gregg Goldin, who brought the project to the company.

MTV Films executive VP David Gale says, "We are eager to continually tap into the unique culture that exists in the video gaming world because these types of projects have a unique

connection to the MTV audience. Marc Ecko's Getting Up: Contents Under Pressure is an incredibly cool and different title -- and one that we believe will redefine the industry. We are extremely excited to join forces early on and tap into the creativity of Marc Ecko and Atari on this unique project."

Ecko says, "When I first began working on Getting Up seven years ago, I wanted to create a storyline that provided a rare look inside of one of the most influential, yet often overlooked, artistic movements in recent history. Today, graffiti is a global cultural phenomenon and few understand its impact better than MTV, pioneers in its use as a motion graphics tool nearly two decades ago. I am delighted to have the ability to bring the depth of our story to life on film and look forward to working with the great team MTV has assembled".


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