Television

TNT, Nascar extend relationship till 2014

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MUMBAI: Turner Sports in the US has announced a new long-term agreement with motorsports organisation Nascar to air six consecutive races per year on Turner Network Television (TNT) through the 2014 Nascar Nextel Cup Series season.

In India Nascar action airs on Zee Sports.

Turner, which has been a Nascar broadcaster since 1984, will enjoy scheduling continuity in what will be a 31-year partnership with Nascar by contract conclusion. TNTs new deal begins in 2007 with the June Nextel Cup race at Pocono and includes races at Michigan, California, the marquee 4 July primetime race from Daytona, Chicago and New Hampshire.

Turner Sports president David Levy says, Extending our 20-plus year partnership with Nascar has been a priority for our company for a long time, and we are looking forward to airing Nextel Cup races on TNT well into the next decade. Our expertise in marketing, promotion and production combined with our new schedule will provide benefits to viewers, cable operators and to the entire sport of Nascar.

The deal also includes unique new media distribution opportunities for TNT to distribute its race telecast highlights across the Time Warner family of properties.

TNT, as part of its joint venture with partner NBC, will once again air the entire second-half of Nascars Nextel Cup Series and Busch Series seasons in 2006. That agreement includes the sharing of all talent and production costs. Beginning in 2007, Turner Sports will use its own independent production and talent teams to call the six-race package.

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