Television

Disney Channel backs inter school festival in Mumbai

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/04/Disney.jpg?itok=AkfosoK6

MUMBAI: Disney Channel has partnered with the Beacon Blaze inter school festival in Mumbai, which is scheduled to take place at the Bandra MMRDA grounds on 10 and 11 December.

The Beacon Blaze inter school festival is one of the biggest annual inter school fests in Mumbai wherein 30 schools will be participating. At least 20,000 kids and families are expected to visit. The winners will get Disney Channel goodies.

Speaking on the reason behind this association, Walt Disney Television International (India) director - marketing and communications Tushar Shah said, "On our agenda is to take the Disney brand experience to the ground level. There are very few direct touch points with kids today - one is the schools and the second is the television medium itself. Since the Beacon Blaze inter school festival is probably the only organised event of its kind in Mumbai, we thought it would be a good opportunity for us to reach out to the kids there and communicate what is relevant."

"We will be looking at identifying similar opportunities across the country to reach out to a large section of our target audience. Interactivity and ground experience is what Disney aims to achieve through this. As far as the Beacon Blaze inter school festival is concerned, if we see value in this event this year, then we may look at associating with it next year too," Shah added.

The Band of Boys and Indian Idol finalist Rahul Vaidya will also be performing at the competition. Apart from this, celebrities like Aamir Khan, Saif Ali Khan, Sushmita Sen, Perizaad Zorabian and Urmila Matondkar will be giving away the prizes.

Disney Channel, as a presenting sponsor, of this fest will use this as a platform to reach out to more than 20,000 kids and interact with them. Kids at the event will also get an opportunity to feature on Disney Channel.

One winner will feature exclusively on the channel through a lucky draw that will be announced on 12 December. Also kids will be captured through candid camera by the Disney crew and will be featured on the channel.

The channel is also creating a whole lot of excitement with games that kids can play at the Beacon Blaze inter school festival and win prizes.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/flix.jpg?itok=Ur43FBM_
Witness the heart-warming bond unfold in the epic-adventure movie Alpha premiering on &flix, &Privé HD and Zee Café

Amidst the vast wilderness, the survival of the fittest truly determines life and death. But what happens when your fight for survival brings with it the dangers of the wild? Witness a young boy unleash his inner warrior and struggle as he travels through treacherous landscapes in the epic-...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/smriti.jpg?itok=PZiuoicm
Smriti Mehra elevated to Executive Vice President, Focus at Network18

After stints with Discovery Channel, Arré and Turner Broadcasting, Smriti Mehra returned home to Network18 Group last year. The company today announced her elevation as EVP – Focus, to head revenue. She will report to Priyanka Kaul – President, Marketing & Special Projects, Network18.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/ganga.jpg?itok=H7BNoB2s
Big Ganga launches 4 new Bhojpuri shows

Big Ganga, ZEE Entertainment Enterprise Ltd’s Bhojpuri general entertainment channel in Bihar, Jharkhand, and Purvanchal is all set to cater to the demands of its audience for original content with two hours of weekday and one hour of weekend with four new shows.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/t_tv_punjabi.jpg?itok=S7j173Rc
New FTA channel T TV to focus on Punjabi audience

T TV, Taur Punjab Di, is the latest 24 hour free to air channel being launched by Teleone Consumers Product Pvt Ltd which is a part of DV Group of companies and is aimed at providing quality entertainment to the north Indian audience.

Television TV Channels Regional
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/20/re.jpg?itok=ab6NQhhE
ARG Outlier Media writes to TRAI, accuses News18 India of flouting landing page directive

ARG Outlier Media Asianet News, which owns channels like Republic TV, Republic Bharat among others, has accused TV18 Broadcast Ltd of flouting Telecom Regulatory Authority of India’s (TRAI) 3 December 2018 directive to broadcasters and distribution platform operators (DPO).

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/abby.jpg?itok=9MZhUc6j
“ABBY AWARDS 2019” announces the illustrious Master Jury for the Creative ABBY’s

The gold standard in advertising awards, ABBY Awards 2019 that celebrates creative excellence in the category has announced an illustrious master jury for the upcoming edition.

Television TV Shows Awards
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/discvoeryu.jpg?itok=IQ7Sndek
Discovery India unveils unique short-form video destination on Dailyhunt app; Discovery Plus creates waves on the digital media

Discovery Communications India (DCIN), country’s leading factual entertainment network, has entered into a unique partnership with India’s No 1 News and local content discovery app – Dailyhunt.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/ele.jpg?itok=Zm4iItwH
Analysis: Latest news television trends and consumption patterns

The FICCI M&E 2019 report says that 43 percent of the 885 private TV channels in India are ‘news channels’. It further states that news, which commands a 7 percent share of viewership, garnered a disproportionately high share of advertising volumes.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/03/19/motu.jpg?itok=J_d92mnz
Kids prefer home-grown content, feature films on TV

The TV industry is growing and so is kids’ viewership. Since 98 per cent of India is still single TV homes, co-viewing is extensive and leads to better targeting options while demand for localised content and regional content are a boon to creators. Broadcast Audience Research Council (BARC) India...

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories