on the reason behind this association, Walt Disney
Television International (India) director - marketing
and communications Tushar Shah said, "On our
agenda is to take the Disney brand experience to the
ground level. There are very few direct touch points
with kids today - one is the schools and the second
is the television medium itself. Since the Beacon
Blaze inter school festival is probably the only organised
event of its kind in Mumbai, we thought it would be
a good opportunity for us to reach out to the kids
there and communicate what is relevant."
will be looking at identifying similar opportunities
across the country to reach out to a large section
of our target audience. Interactivity and ground experience
is what Disney aims to achieve through this. As far
as the Beacon Blaze inter school festival is concerned,
if we see value in this event this year, then we may
look at associating with it next year too," Shah
Band of Boys and Indian Idol finalist Rahul
Vaidya will also be performing at the competition.
Apart from this, celebrities like Aamir Khan, Saif
Ali Khan, Sushmita Sen, Perizaad Zorabian and Urmila
Matondkar will be giving away the prizes.
Channel, as a presenting sponsor, of this fest will
use this as a platform to reach out to more than 20,000
kids and interact with them. Kids at the event will
also get an opportunity to feature on Disney Channel.
winner will feature exclusively on the channel through
a lucky draw that will be announced on 12 December.
Also kids will be captured through candid camera by
the Disney crew and will be featured on the channel.
channel is also creating a whole lot of excitement
with games that kids can play at the Beacon Blaze
inter school festival and win prizes.