Zee Muzic on revamp mode with best of Bollywood

NEW DELH: Zee Muzic channel is once again in a revamp mode. This time its glossier and positioning itself as an aspirational channel, riding the Hindi film bandwagon in a big way, according to a TV executive.

The Zee management has taken a decision to position Zee Muzic as an aspirational channel showcasing the best of Bollywood, along with some zany veejays, said Irshwin N Balvani, the music channels business head.

According to Balvani, SEC A audiences too are being targeted now along with those in SEC B and C in tune with the channels repositioning. The music channel has access to a huge number of Hindi film songs owing to the networks big movie library.

Speaking to journalists at an event here on Wednesday, organised to unveil an all-new programming line-up, Balvani said that the distribution problem is being addressed very aggressively keeping the ground realities in mind.

If the all-India market share of Zee Muzic is to be seen, then it would be in the region of 65 per cent, but easy visibility is an issue because of lack of adequate bandwidth with cable operators everywhere.In some pockets of the country the channel is very strong, while in some others its not on tunable bandwidth at all, he explained, adding that in Chennai, for example, because of conditional access the music channel has almost 100 per cent presence in cable homes.

According to information available with, the Zee management has given the music channel managers approximately nine months to turn around the channel into a decent competition for the likes of MTV and Channel V, both of which have big groups backing it.

Of course, there is competition and we must strategise accordingly, but to say Zee Muzic is a forgotten product would be wrong, said Balvani, whos been brought in from Zoom TV after Pradeep Guha (a Times of India group strongman) took over as the CEO of Zee Telefilms some time back.

So, what does the new line-up at Zee Muzic look like? Its certainly packaged well with lots of gloss, loads of Bollywood and increased interactivity.

Model-turned-TV anchor Nina Manuel, model Aparna Kumar, Roshni Chopra , Mayank Anand and actor-singer Vikas Bhalla form the hip anchors of Zee Muzic.

Nina, who could also be seen on some other channels like NDTV 24x7, hosts Midnite Manual, Aparna is the presenter for Bollywood Tonight, while self confessed movie buff Roshni anchors Cinemascope. Vikas hosts Bollywood This Week and Mayank will be the anchor for the soon-to-be-launched Cine Song.

Zee Muzic is a 24-hour free-to-air music channel from the Zee stable. The channel is available in places like Australia, New Zealand, Bangladesh, Fiji, Hong King, Indonesia, Philippines, Sri Lanka, Japan, Maldives, Thailand and the Middle East. A separate beam of Zee Muzic is also available in the UK and the US.

Latest Reads
Disney’s Marvel HQ to offer fresh content

The Walt Disney Company India is making some changes to its newly renamed channel Marvel HQ. To attract viewers, the chanel will undergo a content change. The channel aims to transport viewers into the world of epic storytelling told through inspiring characters and will reach out to kids 9+ (boys...

Television TV Channels Kids
Ad, subscription revenues drive Zeel numbers up for third quarter

The Subhash Chandra led Zee Entertainment Enterprises Limited reported 17.9 percent year-on year (y-o-y) growth in operating revenue at Rs 2,166.77 crore for the quarter ended 31 December 2018 (Q3 2019, quarter or period under review) as compared to the Rs 1,838.07 crore for the corresponding year...

Television TV Channels GECs
DSPORT to telecast marquee european tour events in india

DSPORT, a premium sports channel of Discovery Communications, will broadcast live , Marquee events from the European Tour 2019, Europe’s premiere and one of golf’s strongest professional tours featuring some of the world’s top professional golfers.

Television TV Channels Sports
TV18 boosts Network18 numbers for third quarter

Mukesh Dhirbhai Ambani’s media arm, Network18 reported improved numbers for the quarter ended 31 December 2018 (Q3 2019, quarter under review) as compared to the corresponding year ago quarter Q3 2018).

Television TV Channels News Broadcasting
PM Narendra Modi's interview with ANI News garners 5.9 mn impressions

Indian PM Narendra Modi gave an interview to ANI News on 1 January 2019. It raked in 5.9 million impressions in the Hindi news genre, according to BARC India.

Television TV Channels News Broadcasting
Comedy Central and BSF join forces to ‘Spread The Cheer’ among the Jawans in Jammu

Comedy Central – India’s leading 24-hour English Entertainment channel is committed towards making India smile and spreading cheer in citizens’ lives.

Television TV Channels English Entertainment
Discovery Channel to premiere epic Docu-Drama ‘First Man'

Who are we? Where did we come from? What makes us human? The two hour special First Man, premiering on Discovery Channel on January 15 at 9:00 pm

Television TV Channels Factual @ Discovery
&TV presents an unusual love story Main Bhi Ardhangini

It is often said that a man’s life can never be complete without a wife i.e. his ‘Ardhangini’ or his better half. Donning multiple roles

Television TV Channels GECs
Follow your passion with this slice-of-life story of Fanney Khan with its World Television Premiere Only on Sony MAX

Set to conquer the world battling the daily rat-race, a father-daughter duo is passionate to achieve their goals against all odds.

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories