Vijay TV says 'Laughter Challenge' a hit

MUMBAI: Vijay TV has termed its Tamil version of the Star One comedy show The Great Indian Laughter Challenge, Kalakka Povadu Yaaru a 'clutter breaking show'. Quoting Tam numbers, the channel has claimed that the first three episodes of the show brought good numbers in favour of Vijay TV.

The channel states that Kalakka Povadu Yaaru (KPY) recorded an impressive 6.3 TVR in the launch week, in the Chennai market, all adult. This was followed with a 4.3 TVR rating in the second week. In the all Tamil Nadu all adults market, the show recorded 3.9 and 3.1 TVR respectively in Week 1 and Week 2.

Kalakka Povadu Yaaru, which was launched on 11 November 2005, airs every Friday 10 - 11 pm. While Sadagopan Ramesh and Chinni Jayanth judge the proceedings, Uma Riaz Khan anchors the show.

The channel claims the good show even hit competition. As per the Tam numbers provided by Vijay TV, the channel share in the Chennai All Adult market 21.8 per cent from 5.3 per cent (launch week). In the second week the channel recorded 16.8 per cent market share.

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