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To the Press - Presented by Lalit Modi • December 2005 • V3

 

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• Single Sponsor all Matches, Home and Away, ODI and Test.

 

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To maximize value we  will have separate team sponsors for Champions Trophy and World Cup to avoid conflict of interest with the following companies which are existing ICC Tournament sponsors:

 

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Team Sponsorship  

Team Sponsorship entails the sponsors branding on the chest & leading arm of the player’s shirt.  

This offers unprecedented brand exposure that leverages, by association, off the popularity of the player, the team and the actual sport itself.

Tenders for the Same will be issued on Monday 12^{th Dec. Tenders will be returned and opened on the 19th Dec.}

 

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Team Kit Sponsorship 

As of today this sponsor will get branding on non leading arm of the player’s shirts. 

BCCI will now be adding value to its portfolio of marketable properties by adding a  Official Kit supplier to the Indian Team

 

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Official Team Kit Suppliers and Apparel Licencee: 

• Bcci will be now inviting Bids for this Category also.

 

• As per ICC rules this bidding is open to all Apparel Manufacturers cum Retailers.

 

• Detailed Terms will be in the Tender Document.

 

• This will also be likely floated in the coming week.

 

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• BCCI would like to get out of all Legal battles in courts in regard to Telecasting Rights – Thus it has decided to approach the Courts and seek there approval to cancel the current Tender and put out a fresh tender with fresh terms.

 

The BCCI Network Rights.

 

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Broadcast TV Rights

Terrestrial:

• Terms for the Public Broadcaster will be codified and defined.
• Signal to transmitters have to be encrypted.
• Principle of revenue sharing but marketing rights for the same with a minimum guarantee.

 

Satellite Rights: Will be sold Seprately. 

Satellite rights will exclude DTH, Internet,Video, Mobile Telephony etc. 

DTH:  To be sold separately. 
 

 

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Radio Broadcast Rights

All India Radio will be given Radio rights on non exclusive basis for there National Channel only, free of cost keeping in view the role played by All India Radio in the earlier years. 

BCCI to seek bids for radio broadcast for the following:

Rights to be divided between Territories:

• FM - to be sold separately for each city taking into account language requirements
• Satellite

 

The rights for voice over IP and Radio Telephony will be given out on tour to tour basis keeping in view the exponential growth in the coming years.

 

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Broadband Rights

Web / Internet 

• BCCI to sell these rights on a revenue sharing basis.
• Rights to be divided between Territories.

 

BCCI to set up its own portal through an outsourced agency to generate revenue,  not only for live matches but archival footage, interviews, memorabilia, merchandise etc, which will form a part of the site.

 

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Broadband Rights

Telephony 

The digital world is rapidly integrating.  The penetration of mobile telephony is increasing at a scorching pace.

 

The revenue potential from MMS, SMS/ Video Imagery/Gaming from these appliances will grow exponentially.  

This platform also provides an opportunity to BCCI to directly interface with consumers.  

BCCI should endeavor to give such rights in a platform neutral manner.  

DVD's, VCD's, CD ROMS, Video are revenue generating opportunities for the BCCI. 

 

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Ground sponsorship can range from a company’s logos positioned on the front, back and sides of the wickets through to large insignia painted directly on the field in predominant view of both live and TV audiences. 

 

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• Kit for Players
• Official Time Keeper
• Official Airline
• Official Hotel
• Official Ground Transporter
• Official Sponsor of Man of the Match and Man of the Series
• Official Media Partner
• Official Pouring Rights
• Official Travel Partner

 

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There is a large opportunity to create branded goods of a variety of articles for sale through sports goods outlets, department stores and retail outlets.  

In order to unlock this value it is proposed to create brands and logos incorporating properties based on the calendar of event.

These properties would be licensed to a variety of licensees in the following areas: 

• Apparel
• Accessories
• Cricketing Gear
• Cricketing Equipment
• Novelty Items

 

Sold through BCCI shops 
 
 
 
 

In a country like India it would be important to have a strategy against counterfeiting. 

This would be achieved by selling merchandise through BCCI shops within

shops/corners in properly branded stores such as Nike etc. 

 

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©2005 • V3