Viacom Digital Media partners with Autobytel for automotive portal

MUMBAI: The Viacom Television Stations Digital Media Group has partnered with the California-based internet automotive marketing services company Autobytel to bring automotive information to its newly designed station websites as part of the previously announced "Always On" digital media initiative.



Autobytel will provide comprehensive vehicle information, state-of-the-art research tools, video test drives, reviews, reports and more to each of the Viacom Television Station's websites.



Visitors to each of the newly designed and re-launched websites will now have access to automotive information on the local station's homepage. In addition to reading articles and reviews, users will have the ability to choose a vehicle, submit a request to buy a new or used vehicle and receive a no haggle price quote from Autobytel member dealers in their local market. Autobytel's content, stories and updates will be supported by each television station's broadcast and broadband video creating a very unique and powerfully informative local automotive portal, stated an official release.

"Autobytel is pleased to have been selected to provide online services to one of the largest media companies in the world," Autobytel president & CEO Rick Post said. "The new auto channel, which is designed to help Viacom's visitors make smart, confident car-buying decisions, is another example of Viacom's focus on providing the best Internet resources for its vast consumer audience."

"The combination of our local station's content and Autobytel's auto research and car buying platform provides our local market users with instant access to the very popular online automotive category," Viacom Television Stations Digital Media Group president & GM Jonathan Leess said. "The database and local inventory that Autobytel provides to our television websites helps to enhance the goals we've set for the 'Always On' initiative."

The group will be re-launching websites for all of its CBS stations, including (New York) the week of August 1, (Philadelphia) on September 13 and (Boston) on September 19. The station websites in Salt Lake City (, Minneapolis (, Denver (, San Francisco (, Chicago (, and most recently, Baltimore (, have already launched. In total, 17 CBS stations will re-launch their websites in 2005, followed by UPN stations in 2006, the release added.

Latest Reads
Gulzar lightens up Luminous's Diwali

MUMBAI: Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk about spending and splurging, others talk about the display of lights and fireworks across the country. This campaign, however, goes away from...

MAM Marketing MAM
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories