Zee Sports acquires Afro-Asian Cup rights

NEW DELHI/MUMBAI: Zee Sports today announced the successful acquisition of a cricket property --- the Afro Asian Cup.

The broadcasting rights are for the Indian sub-continent. The commercial rights of the Afro Asian Cup (the inaugural edition comprising three ODIs is to be played in South Africa), incidentally, had been bagged by Nimbus Sports for three years for a reported sum of about $ 12 million.



The International Cricket Council has officially recognised these matches. Top stars from the leading cricketing nations of Asia and Africa make up the Asian XI and African XI.

Commenting on the acquisition, Zee Sports COO Gary Lovejoy said, "We are delighted to acquire the broadcasting rights for the inaugural edition of the Afro Asian Cup. This acquisition is of vital strategic importance to Zee Sports considering the fact that cricket is a passion among the masses in India."

Lovejoy added that the sports channel would weave a series of post and pre-match programmes aimed at providing "value to viewers and advertisers." The details will be announced in the next few days.



Meanwhile, among the sponsors Nimbus is said to have approached National AIDS Control Organisation, which gets government and outside funding, for sponsoring this year's matches.

The inaugural match this year will be held on 17 August at Supersport Park Centurion, Pretoria. The next two matches will be held in Sahara Stadium Kingsmead, Durban on 20 and 21 August. The series will carry a total prize money of $100,000.

Each victory will fetch the team $25,000, man-of-the-match $5,000 and man-of-the tournament $10,000. The revenue generated from these matches will be utilised for cricket developmental activities in Asia and Africa.

Latest Reads
MNX to premiere supernatural fright flick, ‘Wish Upon’

MNX, the preferred movie channel of the millennials, will premiere, American supernatural horror film, ‘Wish Upon’ for the first time on Indian television.

Television TV Channels English Entertainment
Hill+Knowlton Strategies India wins communication mandate for Discovery India

After a competitive multi-agency pitch, Hill+Knowlton Strategies, one of India’s premier communications consultancies

Television TV Channels English Entertainment
Doordarshan now wants all matches of men’s hockey WC

Even as TV sports channels are wracking their brains as part of a public consultation to justify why proposed tweaking of rules relating to mandatory sharing of signals of sporting events is not a good idea, the Indian government has gone ahead to notify hockey World Cup for sharing with the...

Television TV Channels Sports
Balaji Telefilms reports higher programming hours and better realisation

The Ektaa Kapoor-led Balaji Telefilms Ltd reported a consolidated profit from continuing operations of Rs 7.1 crore for the quarter ended 30 September 2018 (Q2 2019, quarter or period under review) as compared to a loss of Rs 22 crore for Q2 2018 and a loss of Rs 0.6 crore in the immediate trailing...

Television Production House Post Production
3rd Sahitya Aaj Tak India’s largest Hindi Literature Festival promises a grander & a bigger show

Aaj Tak, India’s No. 1 Hindi news channel with over 25 crore viewers (Source: BARC, TG:2+,Mkt:HSM, Period: W29'18-W32'18,) kicks-off the third edition of its annual mega Hindi literature festival - Sahitya AajTak .

Television TV Channels News Broadcasting
Excitement Tenfold as Nickelodeon India Brings a Week of fun to celebrate children’s day

The memories that we make as children always set path for the adult in us.  Nickelodeon, India’s leading kids’ entertainment franchise by Viacom18

Television TV Channels Kids
The Irwin Family -Terri, Bindi and Robert - come home to Animal Planet in ‘CRIKEY! IT’S THE IRWINS’ which premiers in India on November 15 at 9 PM IST

Lace up your boots because you’re about to embark on the journey of a lifetime with the family that’s bringing khaki back.

Television TV Channels English Entertainment

MUMBAI: A new study on type 2 diabetes (T2D) patients in India finds that obesity among diabetics is on the rise. The same study also revealed that majority of patients prefer to have fewer large meals as opposed to more frequent small meals which are more diabetes friendly The results are part of...

Television TV Channels News Broadcasting
Cartoon Network celebrates 20 years of heroic supremacy of The Powerpuff Girls in November

Cartoon Network, home to the three fabulous superhero sisters, Blossom, Bubbles and Buttercup rings in 20 glorious years of ‘The Powerpuff Girls’ this November. Cartoon Network India along

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories