Television

WWE kicks off reading initiative ahead of 'SummerSlam' PPV



MUMBAI: Get real! World Wrestling Entertainment (WWE) in the US has kicked off its annual Summer Reading Slam to encourage summer reading.

 

 

It’s all part of the activities leading up to WWE’s SummerSlam Pay-Per-View on 21 August in Washington. In India WWE action airs on Ten Sports.

Fans can write to getreal@wwecorp.com with the title of the book they have or will read this summer, including the name of the author, and why they enjoyed the book. Upon receiving their submissions, WWE will send a complimentary poster featuring WWE SmackDown! star Rey Mysterio. Each submission should include a mailing address where to send the poster. Fans can check back frequently to see which books are being read by their fellow fans by visiting getreal.wwe.com.

 

 

Get Real is an acronym for respect, education, achievement, and leadership. Since 2001, the Get Real programme has partnered with schools and libraries across the country promoting the importance of reading and education.

Meanwhile to bolster its presence in the US the WWE is rolling out a suite of Spanish-language wrestling and sports entertainment programming to Cable, Satellite and Telco providers as a Video On Demand (VOD) offering. This new Spanish-language product will be made available on a transactional basis separately from WWE 24/7, the company’s subscription video on demand (SVOD) offering.

WWE Enterprises executive VP Tom Barreca says, “This Spanish rollout is our initial answer to those Cable, Satellite and Telco providers who have told us they are looking for new, compelling non-English transactional content to provide for a growing and specific ethnic consumer base. WWE is hugely popular with Hispanic viewers, and they are among the most loyal groups of Pay-Per-View and WWE consumer product buyers we’ve identified. As a frequent ratings leader among this valuable demo, we believe that the WWE can help distributors attract legions of Hispanic fans to the new platforms like VOD and retain them thereafter.”

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