'Martha' show gets deal for Canada

MUMBAI: US media firm Martha Stewart Living Omnimedia (MSLO) and Alliance Atlantis Communications (AAC) have announced a partnership that will bring Martha, MSLO's new syndicated television show to AAC's Life Network in Canada.

Martha will broadcast air daily on the Canadian network from 12 September. In addition, the agreement provides for MSLO's new 13 part original home improvement series to air on HGTV Canada in 2006, and MSLO's popular new cooking show Everyday Food to launch on Food Network Canada later this year.

MSLO president and CEO Susan Lyne says, "We are very pleased that Martha and Everyday Food will be available to Canadian viewers later this year. Our relationship with Alliance Atlantis gives us the opportunity to expand distribution of our signature 'how-to' programming to new markets and audiences."

As had ben reported earlier by Martha is a co-production beween MSLO and reality TV guru Mark Burnett and it will air in more than 96 per cent of the US television landscape. The hour-long show will be taped live with a studio audience and programming format that allows audience members and special guests to participate and interact with Martha Stewart.

Viewers will learn new ways to enhance their lives as audience members and even celebrity guests help Martha unveil great ideas and new projects -- from cooking and entertaining, to

decorating and home renovating, and more. The segments will be engaging, illuminating and fun, appealing to a broad audience of viewers.

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