Television

Mumbai rains fuel news viewership

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/03/27/tv-channel%20%281%29_0.jpg?itok=e2okVKLI

MUMBAI: The 26 July Mumbai deluge brought along with it miseries for the city’s denizens and the state administration, but it also brought a week’s bonanza for news channels as viewership surged to 17 per cent, even as prime time viewing, mostly comprising serials, soaps and movies, dipped 55 per cent on the rainy Tuesday.

According to TAM Media Research, which undertook a special study to comprehend the effect of Mumbai floods on not just the viewership of news channels, but TV viewing as a whole during the deluge week, prime time viewing between 8-11 p.m. fell on 26 July drastically as people were left stranded at various points, away from TV sets, and breakdown in power supply.

The news channels share as a genre went up during the deluge week to 17 per cent from 8 per cent four weeks prior to the eventful seven days and came mostly at the expense of mass entertainment, which slid to having 27 per cent from 35 per cent, and Hindi movies that were down to 10 from 13 per cent.

TAM data also highlights that a calamity-struck Mumbai, the financial hub of India, held interest for people all over the country as they tuned in to the various news channels for information. The all-India average time spent on news channels during the deluge week went up 57 per cent to 94 minutes per week from 60 minutes during an average four week earlier.

That news channels were a primary source of information for many in distress could also be gauged from the fact that in the metros, TAM data shows, time spent on news channels went up 82 per cent to 116 minutes during the deluge week from an average 64 minutes four weeks earlier.

In the Hindi speaking market, the rise in news channels’ viewing was sharper during the deluge week --- a whopping 95 per cent to 138 minutes per week from 71 minutes.

News channel viewership might have gone up during the Mumbai calamity at the expense of mass entertainment primarily, but the market share of regional and religious channels remained constant at 10 and 1 per cent, respectively for the same period.

The only other genre that actually witnessed a substantial surge, apart from news, during the deluge week was the sports segments. For the four weeks ending on 23 July, sports had a share of 3 per cent, while for the week ended 30 July, the share had risen to 5 per cent. Share of English movies and cable channels increased 1 per cent each during the deluge week.

The TAM study, which also compared the Mumbai calamity to similar other domestic and international events, found that the rain crisis fuelled more news channel watching (11 per cent) in six metros than anything else. Only Tsunami matches the deluge when the news channels again notched up a share of 11 per cent.

During the World Trade Centre attack in the US, news channels’ share in six metros had been 8 per cent, while news viewership rose to 9 pr cent during the general elections in 2004.

But an interesting point is that the 12 March 1993 Mumbai blast, which was a catastrophe on a larger scale resulting in more mayhem, saw news channels share stand at 5 per cent, compared to the recent happenings.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/dish.jpg?itok=aEKE6Gl3
Dishum TV's quest to succeed in the Bhojpuri market

MUMBAI: Week 24 of BARC's data for the Bhojpuri market was out on Thursday. Like most weeks, this time too there were no revelations. For the longest time, this space has been captured by two players - Big Ganga and Bhojpuri Cinema - and there's no evidence to suggest a potential disruption in the...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/nagin.jpg?itok=b3lDGnFF
Colors Tamil the new entrant in BARC's week 24 data for Tamil market

MUMBAI: Colors Tamil, the newly launched Tamil regional channel of Viacom 18, was the new entrant in the Tamil market after BARC released its rating for week 24. Star Maa, a Telugu channel of Star TV, topped the charts, with Big Ganga settling for second position. There wasn’t much change in the...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/22/v8.jpg?itok=mpHAliQ0
V6 News set to launch Telugu GEC

MUMBAI: VIL Media Pvt Ltd-owned V6 News, a 24-hour Telugu satellite news broadcaster, is set to launch a general entertainment channel. V6 News, launched in March 2012, managed to gain popularity among the audience in Hyderabad and Telangana market within a short span of time. Earlier, it was...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/lal.jpg?itok=gi-ZabHS
&TV presents Laal Ishq - passionate love stories with a supernatural twist

We promised to be together forever. Nothing could take us apart - not even death. Even though my body has long gone, my spirit still lives on… my soul will always be with you. For true love, never dies. &TV’s latest offering Laal Ishq, a series of passionate love stories with a supernatural...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/kumkum.jpg?itok=MYwxtkw_
Zee Anmol retains lead in GEC (U+R) in BARC's week 24 data

Zee Anmol retained its top spot in Broadcast Audience Research Council (BARC) data for week 24 in the Hindi GEC (U+R) market. While Star Utsav and Rishtey swapped their third and fourth positions in the rural market, Star Plus and Zee TV exchanged second and third positions in the urban segment.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/mirror.jpg?itok=iCGUizmu
BARC, Week 24: Rebublic TV dominates, Mirror Now enters top five

MUMBAI: Times Network’s English news channel, Mirror Now, replaced NDTV in the All India Broadcast Audience Research Council’s (BARC) week 24 rantings, as Arnab Goswami's Republic TV continued to dominate the English news market While Aaj Tak led the charts in two Hindi news markets, ABP News...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/com.jpg?itok=dt4jzm8M
What next with Fox-Disney-Comcast ?

MUMBAI: Part poker, part chess. That's exactly how the Disney-Comcast bidding war for Rupert Murdoch's entertainment conglomerate - 21 Century Fox - is being played out. The intense, see-saw battle for the media empire, which includes Hollywood studios, cable networks and streaming businesses, isn...

Television Production House Post Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/sky.jpg?itok=iRHwz8oe
Sky News gets 15-year commitment from Disney in takeover battle

MUMBAI: Disney has refrained from selling Sky News without the U.K government’s permission and offered British authorities a commitment to operate Sky News for 15 years. For its part, 21st Century Fox has offered new commitments in an attempt to get its $15 billion bid for Sky over the finish line...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/21/discovery.jpg?itok=8KddrXNz
Discovery picks Park Avenue address for new global HQ

MUMBAI: Discovery Inc. has selected a Park Avenue address for its new global headquarters. The company is also expanding facilities and adding jobs in Virginia. The company has signed a long-term lease with TF Cornerstone to occupy the entire space of 230 Park Ave South. According to GlobeSt.com,...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories