Television

BBC focussing on digital media strategy in a big way

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/03/27/bbc_0.jpg?itok=7yRwmWtr

MUMBAI: With an eye to the future, UK pubcaster the BBC is looking at taking advantage of the digital media world. In a speech given at the Edinburgh International Television Festival 2005 a few days ago, BBC DG Mark Thompson said the broadcaster plans to introduce software called MyBBCPlayer next year.

Said Thompson, "In 2006 – of course subject to scrutiny and approval from our governors and all necessary consents – we hope to launch a new offering with the working title of MyBBCPlayer, a window through which licence-payers will be able to access a host of BBC content. The last seven days worth of programmes from BBC Television and Radio. This will be a bigger range of international, national and local news content than we could ever get into a single bulletin. And an ever-expanding proportion of the BBC's sound and video archive.

"We have a lot of work to do on search, navigation and branding – not just on our own by the way but working with partners like Google and Autonomy – but using MyBBCPlayer alongside our linear services should make it easier for audiences to find the content they want whenever and wherever they want." This he says will be important as this decade will be the "on demand" decade.

Thomspon stressed that the BBC's core mission is to create great audio-visual content and to deliver it to the public as effectively and conveniently as it can. The mission transcends any one technical delivery system. He noted that everything we know about online world suggests that it's the big brands – the Ebays, the Amazons, the Microsofts – that punch through. And the BBC is one of the big brands. He said that the most important single team within the organisation is probably the Beyond Broadcast group. They are exploring where and how BBC content can add the most value in the on-demand, pan-media universe we are hurtling towards.

"Their insights are informing every part of Creative Future. Over the next few months we'll be drawing the rest of the BBC into this creative conversation. Then our Governors. Then the public. The Creative Future project is happening at a time when many of our key services are starting a new chapter with new leaders and when, I think without exception, every creative leader in the BBC is wrestling with the question of what the new technologies and audience behaviours mean for them and their service."

    

            

      Thomspson noted that the BBC's digital services reach millions of licence-payers every day. The July reach for bbc.co.uk was 13.3 million UK adults – that's 54 per cent of the entire UK internet universe. And the percentage is a lot higher in broadband homes and offices. "Much is often made of the inevitable long-term decline in overall share to BBC Television as households convert to multi-channel digital TV. In fact share has been more resilient over the past ten years than almost anyone predicted.

"But even if we recognise that share for some established services is likely to reduce over time, it's equally important to acknowledge that usage, share and reach for some new services is growing very rapidly. BBC interactive TV reach is now 45 per cent in Sky homes. Across all platforms, we reckon it's now hitting around 14 million adults per month. These services, in other words, are no longer marginal experiments but are already a central part of the value the BBC delivers to the public in exchange for the licence fee.

"And we expect all of the measures of usage to continue to grow strongly – both in share and in absolute terms – as take-up itself grows and as consumer demand more high quality, easily accessible content on the new platforms. I see no reason why BBC's broadband reach shouldn't approach the historic levels achieved by the BBC's television and radio services. Nonetheless, and despite the rapid strides we've made to date, we believe that on-demand changes the terms of the debate, indeed that it will change what we mean by the word 'broadcasting'. It's not, of course, the only feature of this phase of digital, but we believe it's by far the most important as far as the BBC is concerned.

"This decade will be the decade of on-demand. And we will arrive at a digital Britain not when we switch analogue terrestrial TV to digital – though that's important as well of course – but when every household has access to rich and interactive on demand services." He also stressed the importance of forming patrnerships. That is why the BBC recently signed a deal with Universal Music to work together to exploit parts of the BBC music archive where the two parties have shared interests. "As a partner, we think we can help open up new markets and new value for commercial rights-holders and platform-owners. Everyone I think accepts that in the context of DTT. It's equally true of on-demand.

"Does it make sense to open up as much of our news archive to the public as possible – for information, education or just for private interest? Yes it does. Should we look very closely indeed at how that might impact on, say, ITN's business-to-business news archive business? Yes again. We want to work with ITN and indeed everyone else in the archive space to figure out ways of maximising both the public value and the positive market value of what we can do, while minimising any negative market impact.

"The controls which both Governors and Government are putting in place to assess public value before agreeing to new BBC services will be more transparent and objective than anything we've seen before. I have to say that, even if these controls did not exist, I believe that it would be in the BBC's interests to work in collaboration with commercial players."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/cn.jpg?itok=5ILJtVV_
Cartoon Network Enterprises’ new Back to School collection

To kickstart their new school semester, kids can now flaunt and stock up the coolest & cutest school essentials! Cartoon Network Enterprises (CNE), the global licensing and merchandising division of Turner India, brings to kids a brand new Back-to-School collection at offline and online retail...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/nick.jpg?itok=6gATqWXY
Summer of fun and excitement with india’s no 1 kids entertainment destination - Nickelodeon

India’s leading kids’ entertainment franchise Nickelodeon has kids beat the summer heat with a host of exciting and fantastic entertainment spread of new movies and new episodes starring favorite Nicktoons. Adding to the excitement are interesting and once in a life time opportunities for kids to...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/kumkum.jpg?itok=XS-zvCNv
Zee Anmol retains leadership in GEC (U+R) in week 20

Star Plus and Star Utsav swapped their sixth and seventh positions in Broadcast Audience Research Council (BARC) data of week 20 of 2018 in the Hindi GEC (U+R) market, whereas in rural markets no changes were observed as compared to the previous week. Sony Sab and Star Bharat exchanged their...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/karnatak_0.jpg?itok=F1M0ylVN
Karnataka election helps news channels increase ratings

The general news channels witnessed a spike in the ratings because of the Karnataka elections. Aaj Tak led the chart in all three Hindi news markets, as per Broadcast Audience Research Council’s (BARC) week 20 ratings for 2018. English news genre doubled its ratings in week 20 and Republic TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/applause.jpg?itok=w8_-lsr-
Applause Entertainment and Sudhir Mishra hold Ronit Roy, Tisca Chopra and Parvin Dabas, ‘Hostage’

Applause Entertainment, the content studio from the Aditya Birla Group brings its audiences a premium drama series that will be a bolt from the blue. ‘Hostages’ is a potent conspiracy thriller fueled by several twists, strong performances and sharp direction. ‘Hostages’ brings together a stellar...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/music.jpg?itok=t4sCr4Zg
ITV Network readies Punjabi music channel

MUMBAI: All the Punjabi music lovers have a new destination to groove to the bhangra. ITV Network is launching a new music channel P Tunes. A source close to the development confirmed the news and revealed that the channel will be launched next month. “There will be two channels, HD which will be...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/eros.jpg?itok=gBU0jttl
Eros International profit margins up in FY 2018

BENGALURU: The Sunil Lulla-led Indian film and media company Eros International Media Ltd (Eros) saw EBITDA for the quarter ended 31 March 2018 (FY 2018, year, fiscal under review) of Rs 328.21 crore and a margin of 34.2 per cent of operating revenue, about 985 basis points more than the margin of...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/padman.jpg?itok=svNrYSEl
Zee Cinema to air the World TV Premiere of the family entertainer Pad Man on Saturday, 26th May at 8PM

The people who are crazy enough to think they can change the world are the ones who do. A movie that dared to break stereotypes and talk about a tabooed topic, Pad Man was instrumental in creating a platform to discuss female hygiene in the country. Helmed by the celebrated director R Balki, Pad...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/tv-today.jpg?itok=iaYwQGzp
TV Today board recommends 45% dividend; numbers up

The board of directors of TV Today Network Ltd (TVTN) has recommended a dividend of Rs 2.25 (45 per cent) per equity share of face value of Rs 5 each for the financial year ended 31 March 2018 (FY 2018, year, fiscal under review). The company has reported 10.7 per cent growth in consolidated total...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories