SS Music schedules 2005 events calendar; ropes in HLL

MUMBAI: The Chennai-based South Indian music channel SS Music will unveil its 2005 calendar year for events with VJ Factor in September. The channel will commence the second edition of the Voice Hunt contest in November.

SS Music has also associated with Hindustan Lever Limited (HLL) as telecast partner of the Go-cart race, which the FMCG major is organising in Tamil Nadu next month.



The first round of the VJ hunt event VJ Factor will be held in six major Southern towns: Chennai, Coimbatore, Bangalore, Hyderabad, Vizag, Thiruvananthapuram and Kochi. Three contestants from each region will be selected for the final showdown which will be held in Chennai. SS Music is spending approximately Rs 6.5 million on the event.

"The VJ Factor event will be completed in a span of 40 days. Out of the 21 contestants, we will select six winners. Three of the existing SS Music VJs will be replaced with the top three winners," SS Music president B D Ramesh Babu told



In another important development for the channel this year, HLL has come on board as advertiser for the first time, according to Babu. The company is planning major promotional initiatives for its toiletry brand Rexona in Chennai and is organising a Go-cart race in seven Tamil Nadu towns in September as part of the promotions.

"HLL wanted to associate with us for an on-ground event set in Tamil Nadu as it is intensifying its efforts to promote its Rexona brand in the state," says Babu.

At the conclusion of VJ Factor, SS Music will kick off its popular event the SS Music Voice Hunt in November this year. "Our 2004 edition of the talent hunt had been a great success. The winners have released their video album apart from featuring in a Malayalam movie," says Babu.


Latest Reads
US$ 4.5 bn expected from IPL rights; SC recommends accounts scrutiny

The Supreme Court on Friday froze all financial transactions between the BCCI and state cricket associations by directing the apex body not to disburse any funds till it resolves to abide by the Justice RM Lodha panel recommendations on reforms by 3 December . The top court ordered that none of...

Television TV Channels Sports
TVS Tyres is co-presenter for Asian Champions Trophy 2016

Continuing its strong connect with sports, TVS Tyres has associated with Asian Champions Trophy 2016 by becoming the co-presenter. The Asian Champions Trophy is one of the premier hockey tournaments, a much sought after annual international competition promising some great hockey action. This...

Television TV Channels Sports
Q2-17: Zee Learn declares maiden interim dividend

The board of directors of the Essel group’s education company Zee Learn Limited (ZLL) have declared a first time ever dividend of 5 percent per equity share of Re 1 each for the quarter ended 30 September 2016 (Q2-17, current quarter).

Television TV Channels Factual & Documentary
Whether BARC action can stop unethical practices?

MUMBAI: Can businesses and industries practise their art of selling fairly although they have 'Fair Practices' training during academic courses, workshops and several ISO and other certifications? There seems to be the fear of the lawman, and not the law in India. If the traffic cop is watching,...

Television TV Channels Viewership
TV Superhighway: beIN, Yaddo, AfricaXP have joined us, says Magine CEO Ambuj Goyal

CANNES; Magine has secured partnerships with four of the industry’s most exciting sports, documentary and entertainment content providers. Partnerships with beIN, the international media group and owner of MIRAMAX; Yaddo, the new documentary streaming service headed up by former head of The BBC’s...

Television TV Channels Factual & Documentary
Colors emerges strong on strength of Naagin I & II

MUMBAI: One of the top rated shows Naagin Season 2 helped Colors reach a top-ranking position.

Television TV Channels GECs
Pakistan Broadcasters Association to oppose PEMRA Indian content ban

MUMBAI: The Pakistan Electronic Media Regulatory Authority (PEMRA) shocked both Pakistan and Indian broadcasters when it issued an order blanking out  all Indian content from Pakistan’s television channels on 19 October.

Television TV Channels GECs
Sony Pix to telecast 'Jurassic World' on 22 October

Sony Pix will take the viewers on a thrilling, adventurous journey with cloned dinosaurs in their Billion Dollar Premiere property. The channel plans to air Jurassic World on 22 October at 1 pm and 9 pm.

Television TV Channels English Entertainment
Sony AXN scripts deal with Pinewood; buys stake in SVOD service Hopster

Folks at Sony Pictures Television (SPT) are in a celebratory mood. Not only has it signed a six-series deal with Pinewood Television but has also acquired a minority stake in the London-based video subscription service for kids content - Hopster.

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories