SS Music schedules 2005 events calendar; ropes in HLL

MUMBAI: The Chennai-based South Indian music channel SS Music will unveil its 2005 calendar year for events with VJ Factor in September. The channel will commence the second edition of the Voice Hunt contest in November.

SS Music has also associated with Hindustan Lever Limited (HLL) as telecast partner of the Go-cart race, which the FMCG major is organising in Tamil Nadu next month.



The first round of the VJ hunt event VJ Factor will be held in six major Southern towns: Chennai, Coimbatore, Bangalore, Hyderabad, Vizag, Thiruvananthapuram and Kochi. Three contestants from each region will be selected for the final showdown which will be held in Chennai. SS Music is spending approximately Rs 6.5 million on the event.

"The VJ Factor event will be completed in a span of 40 days. Out of the 21 contestants, we will select six winners. Three of the existing SS Music VJs will be replaced with the top three winners," SS Music president B D Ramesh Babu told



In another important development for the channel this year, HLL has come on board as advertiser for the first time, according to Babu. The company is planning major promotional initiatives for its toiletry brand Rexona in Chennai and is organising a Go-cart race in seven Tamil Nadu towns in September as part of the promotions.

"HLL wanted to associate with us for an on-ground event set in Tamil Nadu as it is intensifying its efforts to promote its Rexona brand in the state," says Babu.

At the conclusion of VJ Factor, SS Music will kick off its popular event the SS Music Voice Hunt in November this year. "Our 2004 edition of the talent hunt had been a great success. The winners have released their video album apart from featuring in a Malayalam movie," says Babu.


Latest Reads
Comedy Central sets pace for ultimate celebration with over 100 hours of non-stop FRIENDS ultra marathon for its 6th birthday

Birthdays and New Years are great occasions to make resolutions for participating in marathons. However, this is one marathon which calls for hanging up your running shoes and grabbing the best spot in front of the telly with a bowl of munchies to keep you going because, for the first time ever in...

Television TV Channels English Entertainment
U Sports launches India's first ever Multi-Platform Multi-Game E-Sports Championship - U Cypher with MTV

The Indian E-Sports scenario is all set for a major revamp as U Sports, one of India’s biggest sports business companies in association with India’s No. 1 Youth Brand, MTV, announces the premiere of their all new month-long championship, U Cypher with MTV. Premiering today, on 19th January, the...

Television TV Channels Sports
TV ownership increased by 14% in 2017: IRS

After a gap of four years, the Indian Readership Survey (IRS), which documents the growth of the media industry, has been released for 2017. The survey methodology was criticised in 2014 and, therefore, was halted for an upgrade. This time, the sample size has been increased by 34 per cent to 3.2...

Television TV Channels Viewership
CNN-News18 launches 'If I Were FM Challenge'

As part of its Budget programming, CNN-News18 is launching the ‘If I were FM Challenge’. The campaign will encourage viewers to contribute their suggestions for the Union Budget. The channel will run an extensive on-air campaign to promote the same.

Television TV Channels News Broadcasting
BBC World News to Broadcast 'China's Chat Girls'

Lele Tao is an internet superstar in China’s $3 billion dollar ‘live streaming’ industry. With more than a million fans she can earn thousands of dollars a day singing, dancing, flirting, or often just chatting into her webcam. Fans buy her virtual gifts which she redeems for cash. In return she...

Television TV Channels News Broadcasting
PKL season 6 and 7 dates announced

The second most watched domestic league in India, Vivo Pro Kabaddi League owned by Mashal Sports and Star India announced the dates of sixth and seventh season.

Television TV Channels Sports
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories