Television

Disney Publishing to launch new book; $1 mn marketing campaign in the offing

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/07/Disney.jpg?itok=_LEpC4Pn

MUMBAI: Disney Publishing Worldwide will unveil to the world its latest novel, Fairy Dust and the Quest for the Egg, by Newbery Honor-winning author Gail Carson Levine.

This new illustrated novel for girls aged 6-10 builds upon the enormous popularity of Tinker Bell and the Walt Disney Company's heritage of more than 75 years of creating fairy tale magic.

The book is the cornerstone of Disney Fairies, a new franchise from The Walt Disney Company. Fairy Dust and the Quest for the Egg launched with an enormous one million copy printing in 45 countries -- and was translated into 32 languages. The launch of the book will be supported by a $1 million marketing campaign.

The world of Neverland in J.M. Barrie's Peter Pan serves as the inspiration for Fairy Dust and the Quest for the Egg, which introduces a new group of fairies, each with a personality that will appeal to young girls -- from feisty, big-hearted Tinker Bell to the newest fairy, Prilla, to Mother Dove, the wisest creature in Never Land.

The launch event, which will be held at Downtown Disney in Anaheim, California in the year of Disneyland's 50th anniversary, will re-introduce hundreds of girls and their parents to Tinker Bell and her world of fairy friends.

Levine will read an excerpt from the book in a magical fairy environment while David Christiana, the critically acclaimed illustrator, will bring her words to life. During the event, Disney will introduce a new Disney Fairies collectors' pin and exclusive lithograph of one of the book's illustrations, as Levine signs books for her young fans.

"For over one hundred years, girls all over the world have embraced Tinker Bell and taken her into their hearts. With the launch of Fairy Dust and the Quest for the Egg, we are thrilled to introduce girls across the globe to Tinker Bell's world of fairy friends and give her a voice for the very first time," said The Walt Disney Company president, COO and CEO-elect Robert Iger.

Following Disney Publishing Worldwide's initial launch, The Walt Disney Company will provide unparalleled and synergistic support for Disney Fairies across its business units. The campaign begins with the recent launch of http://www.disneyfairies.com, a global online experience where visitors can explore and learn about Tinker Bell and other Never Land fairies. The entertainment experience will continue with a series of chapter books planned for spring 2006.

In addition, multiple films are currently in development to further extend the storytelling and bring the world of Tinker Bell and her friends to life. Disney Consumer Products will bring Disney Fairies into the homes and lives of girls around the world with a breadth of product that will inspire, enlighten, and encourage them to believe -- from apparel and toys to home decor and stationery.

"The response to the novel has been tremendous both globally and throughout the Walt Disney Company. We at Disney Publishing are so thrilled to have the opportunity to lead the way for the entire company in bringing Disney Fairies to life. It was an amazing opportunity to work with Gail Carson Levine, a real master of the modern fairytale, in creating Fairy Dust and the Quest for the Egg. The novel's rich story, captivating illustrations, and that touch of Disney magic is bound to make Disney Fairies a phenomenal success with girls around the world in the years to come," says Disney Publishing Worldwide president Deborah Dugan.

Levine will embark on a national and international book tour, visiting retailers in 10 US states throughout September followed by visits to Japan, UK, Finland, Germany, Spain and Portugal.

Fairy Dust and the Quest for the Egg can be found at bookstores in the US from 1 September, 2005 and will roll out around the world shortly thereafter.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/maa.jpg?itok=i996yNGM
Sun TV, Star Maa only non-Hindi GEC channels in across genre list

For the second consecutive week in a row, the Sun TV Network’s flagship Tamil GEC and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi GEC channels in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/net.jpg?itok=nUmDLaeP
Infotainment genre’s steady shift towards localisation

It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Amazon_NEW.jpg?itok=KI9MRqO5
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Marathi_BARC.jpg?itok=DUC_6K8L
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Anil%20Ambani.jpg?itok=4eNnBDRM
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Arnab-Goswami.jpg?itok=HTFNEsfj
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/BARC.jpg?itok=z6etjpSh
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories