Television

Discovery US hatches deal with Martha Stewart

MUMBAI: Martha Stewart Living Omnimedia ( (MSLO) and Discovery US have announced a multifaceted partnership whereby the upcoming show Martha will rebroadcast on The Learning Channel, which is owned and operated by Discovery.

 

 

The companies have also announced that MSLO will develop a 13-part original home improvement series to air on one of Discovery's 16 US networks. In addition, the partnership includes distribution of selections from the company's existing library of programming.

Martha, scheduled to launch on 12 September 2005, in more than 96 per cent of the US television market will also air on TLC in the early evening on the same day and date as the syndicated broadcast. Martha will reach nearly 90 million homes on TLC.

The home improvement series will focus on six women in transition. The women, coming off welfare programs, recovering from bankruptcy or getting out of rehab, will be partnered with a mentor from a renovation and design team selected by Martha Stewart Living staff. From shingling a roof to wiring a house for electricity to painting and decorating every room, these women will transform an old house while learning important home building, design and renovation skills that will help each stand on their own and begin the next chapter of their lives. The series will begin production later this year and is scheduled to air next year on a Discovery US network.

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