Television

Films become hot property for Malayalam channels

MUMBAI: While its neighborhood TV markets including Tamil and Telugu had been dealing with high-cost movie acquisitions, the relatively low-scale Malayalam TV channels hadn't been able to throw up such high figures on the movie acquisition front.

But if the present trends are anything to go by, the movie acquisition costs in the market are on the upward curve. This follows a buying spree by Sun's Surya TV and the launch of a flurry of channels who were using movies to drive in audiences.

In Malayalam, the relatively low budget movies -- compared to Tamil and Telugu -- were sold in the range of a negligible Rs 2.5 million. The scenario underwent a sudden change last year when Sun's Malayalam general entertainment channel Surya TV ramped up its acquisition plans. The channel's buying spree saw the rates at times even touching the Rs 5 million mark.

A recent release Paandippada, which had done well in the box office, has been acquired by one of the leading channels for Rs 4.2 million. According to market sources, Kairali TV acquired the telecast rights to the blockbuster Mammootty-starrer Thommanum Makkalum in the pre-release stage for an approximate Rs 3.3 million. As per market sources, an upcoming project Chaandupottu was sold in the market for Rs 4.1 million.

The print powerhouse Malayalam Manorama, which is targeting a 2006 launch of its proposed general entertainment channel, has also played a major role in the prices trekking northward.

"Manorama has been buying out all possible films. By now, it has built a strong library of relatively new movies," says a source close to the company.

The drop in productivity in the Malayalam film market has also triggered a demand for movies. The market, which used to churn out approximately 120 films a year, now produces only 60 films on an average. An alternative was telefilms. But as of now, the channels have shied away from substituting movies with telefilms in the prime slots.

"The formula of dubbed movies is yet to work in Malayalam. So, you can't really substitute anything else with Malayalam movies in the market here," points out Pratap Chandar, who heads the marketing division of the newly launched production house Symphony.

"A strong subject backed by a good starcast is vital for the success of telefilms on TV. Same is the case with all the markets," says Yantra Media head Shyamsundar who had plans to produce telefilms for Surya TV earlier.

"Surya TV enjoys an edge in the market as it has in its possession the maximum number of blockbusters and popular films. But now its competitors have also started investing big on the acquisition front," says an industry source. Surya TV used to buy film rights outright, but had to change its strategy as producers and competing channels initiated the idea of 10-year rights, thus limiting the usage of the property.

A new business model is also finding favour with the Malayalam TV market. Leading Malayalam film stars have started working out deals with producers where they get satellite TV, cable and music rights as well as the distribution rights for overseas instead of being paid remuneration for their acting. The average remuneration of top film stars in Malayalam ranges from Rs 7.5 million to Rs 12.5 million.

Actor Dileep, who is the third most popular actor after Mammootty and Mohanlal, has been regarded as a pioneer in this form of business arrangement. The actor is dealing in this business through Grand Productions, a production company he owns. Dileep is also known for his agressive stance against video piracy.

"For many of his projects, Dileep doesn't accept any remuneration. Instead, he acquires the rights and then trades it to broadcasters. The package includes sale to television channels including Doordarshan, overseas, audio and video rights. Producers, dealing with a cash-strapped industry, naturally find the offer too attractive to refuse. This practice has been finding many takers these days," says an industry analyst.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/mukta.jpg?itok=ZHT0DMSs
Mukta A2 Cinemas launches the newly acquired SunCity Multiplex

Mukta A2 Cinemas, a well known chain of cinemas from the brand Mukta Arts Ltd, announces the launch of its new property SunCity Mukta A2 Cinemas, located at Vile Parle, Mumbai. The launch took place on 15th June 2018 and was celebrated with the release of this month’s most awaited action-drama,...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/poli.jpg?itok=gJTbftHf
Polimer TV, Gemini Movies make presence felt in BARC's week 23 data

MUMBAI:  Polimer TV, Tamil language satellite television channel and Gemini Movies, a Telugu movie channel of Sun Network, were the two new entrants in the Tamil and Telugu markets after BARC released its ratings for week 23. Star Jalsha and Zee Marathi topped their respective markets, while the...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/sunzee.jpg?itok=JVYTocjX
Sun TV, Zee Anmol almost neck-to-neck in across genres

BENGALURU: Zee Entertainment Enterprises Limited (Zeel) free to air (FTA) Hindi general entertainment channel (Hindi GEC) Zee Anmol entered the bastions held by either the Sun TV Network’s flagship Tamil GEC Sun TV or the channel that aired the Indian Premier League (IPL) in week 21 of 2018. Zee...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/13/eklection.jpg?itok=Nv1LuT-G
With four elections due, networks with regional news channels set to benefit

With four key assembly elections lined up towards the end of the year, India's regional news channels could be laughing their way to the bank. In a bid to maximize their revenues, channels are in the process of sprucing up their programming and hiking ad rates. iTV Network, Network18, Zee News...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/15/markand.jpg?itok=Qn1oGiTi
Markand Adhikari re-appointed by TV Vision as MD for three years

TV Vision has re-appointed Markand Adhikari as managing director of the company for next three years. The appointment is subject to approval from the members at the ensuing General Meeting of the company.

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/14/republic.jpg?itok=9_WC765_
BARC Data: Republic TV continues to lead English news

Arnab Goswami’s Republic TV continued to dominate the English news market in the latest All India Broadcast Audience Research Council’s (BARC) week 23 rantings. While Aaj Tak led the charts in two Hindi news markets, News 18 India replaced ABP News in top five in the rural segment.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/14/kumkum.jpg?itok=c7Xrk8nw
Colors emerges leader in GEC urban in BARC's week 23 data

Viacom18's free to air (FTA) channel Rishtey witnessed a drop of five places, from second to seventh, as compared to last week in Broadcast Audience Research Council (BARC) data for week 23 of 2018 in the Hindi GEC (U+R) market. While Sony Pal and Rishtey exchanged their second and third positions...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/14/pirates.jpg?itok=Q5MzHlu2
Get on Deck for the premiere of Pirates of the Caribbean: Salazar’s Revenge

MUMBAI: Theunscrupulous legend- Captain Jack Sparrow,is all set to commandeer the Home of Hollywood Blockbusters – Star Movies. The channel will air the latest film of the popular Pirates series, Pirates of the Caribbean: Salazar’s Revenge onJune 17 at 1 pm & 9 pm.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/14/copyright.jpg?itok=F0_a_673
Sony partners with Markscan to tackle illegal streaming during FIFA World Cup

The 2018 FIFA World Cup kicks off today with the host nation Russia taking on Saudi Arabia. While the world's top teams will battle it out on the pitch, Sony Pictures Network India (SPNI) is tackling a different set of opponents off it. Broadcasters have been dealing with the menace of illegal...

Television TV Channels Sports

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories