Distraction taps mobile video market for funny home video clips

MUMBAI: The world's appetite for slapstick humour seems to be insatiable. For the past eight years, Distraction Formats has been feeding it with its ever growing collection of Funny Home Video clips. Now 11,000 strong, Distraction's collection is reaching out to new audiences through the burgeoning mobile video phone market.



"The versatility of our Funny Home Video collection is such that we have moved beyond the window of television and into the mobile arena. The ancillary possibility of these 20 to 30 second clips as a secondary revenue stream is a sign of the times, and Distraction is at the forefront of this new development," said Distraction Formats sales executive Sarah Coursey.



Distraction's Funny Home Video clips are sourced from around the world, and their appeal is universal. Already, the collection has been sold into 60 territories, including the UK- Kirsty's Home Videos (SKY1), Italy- Paperissima (Canale 5), USA- World's Funniest Home Videos (Fox) and France - Videogag (TF1).

Now, with the massive growth in popularity of mobile videophones, Distraction has signed deals in Germany, Italy, UK, Russia, Canada and Korea.

"There is a giant market out there and we are working with mobile content providers throughout Europe, North America, Asia and South America to tap it," said Coursey.

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