Mipcom launches Mobile TV screenings and awards

MUMBAI: Mipcom 2005 has launched the first Mobile TV Awards which will be held on 19 - 20 October, 2005 during the 21st edition of Mipcom (17 - 21 October, 2005, Palais des Festivals, Cannes).

The nominees will be showcased during the Made-for-Mobile Screenings scheduled to take place on 19 October 2005, and the prizes will be awarded on 20 October 2005.



Sponsored by Orange, the Mobile TV Screenings and Awards will be key components of the Mobile TV Day at Mipcom and are designed to focus on the distribution, marketing and creation of audiovisual mobile content.

The Screenings and Awards will cover all genres including news, sports, comedy, drama, kids, lifestyle, documentary and animation in formats created specifically for the mobile medium, as well as existing content re-purposed and packaged for mobile. The winning projects will be promoted on the mobile portal Orange World.



"Our traditional clients are showing a keen interest in mobile as a brand new entertainment and distribution medium. The First Made-for-Mobile Screenings at MipTV/Milia last April were a resounding success and we were very pleased with the quality of the productions that were submitted. Now with the first ever Mobile TV Awards, we look forward to even more entries of new and innovative projects," said Reed Midem's television division director Paul Johnson.

Orange France services and solutions marketing director Pascal Thomas said, "Orange launched TV on mobile in 2004 and it is now a strategic priority for the company in the development of mobile multimedia."

The awards programme will offer prizes for the most compelling projects judged by a panel of industry experts. The awards categories include: Best Made-for-Mobile TV Format, Best Mobile TV Channel/Programme Guide, Best Re-purposed Video, Film and Animation Content For Mobile, and the Orange Grand Prize for Best Innovation in Mobile TV Content.

There will also be an Audience "Best of Show" Award, where Mipcom participants will vote on the best mobile format via SMS texting during the screenings. The final winners will be decided after 19 October screenings by a panel of experts, and the awards will be presented on 20 October during a special screenings session within the Mipcom conference programme.

A call for entries will be sent out shortly to the mobile content, film and TV industries (entry deadline is 16 September). Submitted projects will be selected by a pre-screening jury, co-ordinated by London-based mobile content consultancy, Mediaplay International, Reed Midem's partner on the programme.

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