Television

`Bhaggmati' aims to cash in on animation

 

NEW DELHI: It's finally here. India's first live action and animated 2D film, Bhaggmati, The Queen of Fortunes, is here and will make its debut on Friday (26 August) in cinema halls across the country hoping to cash in on its technological and romantic appeal.



Zee Telefilms, which has produced the Rs. 50 million heady cocktail of romance and animation, is leaving no stones unturned to market the animation product as it feels there's definitely audiences for such a fare in India and overseas.

 
 
 

"Amidst the gore and mush being heaped upon people these days, we feel Bhaggmati will certainly appeal to audiences cutting across age groups as it's like a breath of fresh air," said Essel Group (parent entity of Zee Tele) vice-president Ashish Kaul, who's also in charge of marketing and distribution of the film.

Kaul's optimism stems from the fact that Bhaggmati is the first Indian celluloid product that would have real life people interacting with animated characters as an evergreen love story is told.

For starters, Zee Telefilms is releasing 50 prints across the country with an eye on the multiplexes and the type of audiences that frequent such places.

"We are trying to make sure that the sampling by people is correct as even a small glitch in a cinema hall will diminish the technological marvel of the film," Kaul said, adding that unlike animation done in the West generally, Bhaggmati's animation work has been done the classical way --- manually and painstakingly --- over seven million hand-drawn frames.

Talks are on with some international players, including Eros International, to distribute the film overseas. The home video and DVD rights for the overseas market are likely to be given to Venus.

 
 
 

Zee is releasing the film in countries like France, Russia and the UK. The effort is to get audiences from places where the Indian art and culture are popular.

"I cannot disclose the details right now, but we are on the verge of closing the international distribution deal, which will open the world market for the film," Kaul said.

Back home, the DVDs for home screening would be released after a month of the theatrical debut by Shemaroo in all probability.

The film has been directed by former defence personnel, Major Ashok Kaul. The cast includes Milind Soman, Tabu, Hema Malini besides a host of animated characters.

Tabu plays the role of a student of archaeology who visits Golconda fort to undertake research on the lives of Qutab Quli Shah and Bhaggmati. In course of her stay there, she meets Milind Soman, who is a descendent of the Qutab Shahi dynasty.

"Her interpretation of the findings about the lives of these characters find their expression through animation", explains Kaul.

Apart from Zee channels that would be used for promotional activities, a tie-up has been done with GO Fm radio in Mumbai. Of course, the outdoor route too has been taken in cities like Delhi and Mumbai, in addition to various contests being run where prizes could be won by sending SMS to the universal access number of Zee Telefilms.

The promotional budget for the film has been pegged at around Rs. 10 million.

Bhaggmati is a legendary love story between prince Mohd. Quili Qutub Shah and the beautiful Bhaggmati. History says that the fourth Qutb Shahi ruler built the city of Hyderabad at the behest of his lady love.

This film is of two hours and 40 minutes duration with about half of it in animation.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Anil%20Ambani.jpg?itok=4eNnBDRM
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Arnab-Goswami.jpg?itok=HTFNEsfj
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/BARC.jpg?itok=z6etjpSh
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/flix.jpg?itok=OGsLbI9R
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ganga.jpg?itok=rFc6bFbm
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/timw.jpg?itok=wzCjtez_
Time Maharashtra.....Feel The Pulse of Maharashtra

Viasys Digital Network Pvt. Ltd, under the leadership of founder chairman Mr. Sudesh Bhosle brings together a blend of Media and IT skills bagged by a deep understanding of Global Media.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/epic.jpg?itok=nRQuwY9P
EPIC CHANNEL TO CELEBRATE DUSSEHRA WITH A DAY-LONG LINE-UP OF FESTIVE PROGRAMMING

As the country gears up to celebrate the symbolic victory of good over evil, EPIC makes the day special for their viewers by airing special programming for the festival of Vijayadashami.

Television TV Channels Factual @ Discovery

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories