Television

Yantra Media looks beyond Sun to rivals

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/04/07/Shyamsundar.jpg?itok=gwMhYPGM

MUMBAI: The southern television space, which is witnessing a boom of sorts in terms of channel launches, is providing increased opportunities for producers. One fallout of this phenomenon of course is the switching of loyalties to rival camps.

In one such move, Yantra Media -- a medium-sized production house headquartered in Chennai -- has made its exit from the Sun Network. The hitherto Sun-aligned company, promoted by Shyamsundar, is now accepting work outside the Sun camp. Yantra is now producing primetime shows for Zee Telugu and Malayalam network Asianet.

Sun Network signs its production houses as exclusive content partners as the agreement carries a clause which bar producers from working for rival networks.

"The market is booming. Since the last one year, the South witnessed the entry of many new players. Zee will be launching their second regional channel this year. Star is investing more in its South plans. The DTH scenario also looks very encouraging for production houses. So in this changing scenario, I don't want to miss out on the tremendous opportunities that the market offers," Shyamsundar explains.

Market sources add that there are a few more producers who have been wooed by Sun's rival channels and were subsequently warned to stay put. When contacted, a Sun executive refused to comment on the reported developments.

Shyamsundar points out that the guaranteed commission model Sun's rivals offer makes the game less risky for small-sized production houses. "In Sun Network, if your show is not delivering good ratings consistently, then there is a problem. In that case, you need multiple shows to manage the losses, which many can't afford. So, it is natural for producers to look for other options especially in this scenario," he points out.

While a half-hour slot on Sun costs in the range of Rs 125,000 to Rs 150,000, Zee Telugu pays the producer an average Rs 80,000 for every half-hour episode, market estimates indicate.

Yantra has four successful programmes currently on air in Sun Network. It produces a sitcom Ammayi Lahala in Malayalam and three crime-based shows in Malayalam, Tamil and Telugu. Sun is currently in the process of discontinuing the Yantra-produced shows from its network. Shyamsundar however ruled out the possibility of taking these shows to other networks.

Yantra's Zee Telugu soap Manasantha Nuuve is placed in the 7:30 pm slot. The production house will launch a political satire CM AM to PM on the channel shortly.

Speaking about Yantra's association with Asianet, Shyamsundar says he is in fact going back to his ancestral home. It was through Asianet that he got noticed with his blockbuster soap Sthree which ran for more than 500 episodes. Shyamsundar even played a key role in the alliance between Asianet and Zee to launch a Kannada channel called Kaveri, a project that didn't take off.

Yantra is doing two primetime shows, a sitcom and a soap, for Asianet. The sitcom Sundari Sundari and the soap Thanichu are slotted as dailies. In a gamble of sorts, Asianet has slotted

Sundari Sundari in the Monday to Friday 8:30 pm slot, which directly clashes with the number one Malayalam soap Kavyanjali airing on Surya TV. Coinciding with Yantra's return, Asianet is also bringing back Sthree in the afternoon band. The one hour daily is slotted for 12 noon.

 

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/mukesh.jpg?itok=itBoVV_a
RIL to buy 5% in Eros Int’l; jointly spend Rs 2000 cr on content

MUMBAI: Reliance Industries Ltd (RIL), through a subsidiary, is all set to acquire 5 per cent equity stake in NYSE-listed Eros International Plc (Eros) at a price of USD15 per share, representing an 18 per cent premium to the last closing price of the stock. The transaction is subject to customary...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/UEFA.jpg?itok=4ZQ157h-
Top 4 clashes to watch out for in the return leg of UEFA Europa league last 32

1.       Leipzig did well to beat Napoli 3-1 at Stadio San Paolo in the first leg of the Europa League last 32

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/Swati-Semwal.jpg?itok=iKXZDbjj
First Step Entertainment Capital announces ‘Writer’s Lounge’ in Mumbai

Mumbai : A good story is essential to make a film and, hence, writers are critical in the film making process. To consistently create some good stories, writers need a workspace that allows them to sit, think and pen-down their thoughts. The lack of such a space in Mumbai was noticed by Swati...

Television TV Channels People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/lamba.jpg?itok=EL5E37Od
Bollywood actress Minissha Lamba enters Tenali Rama as Vishkanya

A new twist awaits the fans of Tenali Rama. An assassin is hired by the enemy kingdom of Vijayanagar to harm King Krishna Dev Raya.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/btvi.jpg?itok=xKx6iIbI
BTVI announces winners of 'The Auto Show Car India & Bike India Awards 2018'

BTVI - India’s premier English business news channel and Next Gen Publishing presented the iconic ‘The Auto Show Car India & Bike India Awards 2018’. The annual award show was designed to celebrate the excellence and diversity in the auto industry and recognize the indomitable spirit of...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/nick.jpg?itok=amXcCrXT
Nickelodeon all set to de-stress kids this exam season

Exams are right around the corner and Nickelodeon, India’s leading kids’ entertainment channel with its exciting new campaign is all set to help kids unwind during these stressful times. The franchise is all set to flag off a high-octane campaign, Nickelodeon ‘MASTI KA TIME TABLE’ and Sonic ‘SHIVA...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/rohit_0.jpg?itok=JxXipBG8
Rohit Shetty Picturez and Reliance Animation to launch a new animation series - 'Little Singham' with Discovery Communications

India’s most successful super cop franchise, ‘Singham’ directed by Rohit Shetty is all set to go a notch higher with yet another special offering for audiences. Rohit Shetty Picturez, Reliance Animation & Discovery Kids, will be launching a new animation series called ‘Little Singham’ which is...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/rahul.jpg?itok=bzwLnj9L
BCCI invites bid for e-auction of 5 year team India rights

The Board of Control for Cricket in India (BCCI) has invited bids for media rights of international and domestic cricket matches in India for a five year period from 1 April 2018 to 31 March 2023. This time, the rights will be decided via an online auction on 27 March which will start at 2 pm.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/20/rohit.jpg?itok=LxK_VxMb
We place a very high premium on fan experience: Turner's Rohit Bhandari

MUMBAI: Competition has brought the best out of the TV channels operating in the English movie genre. With 14 channels vying for the crown, the genre has witnessed a flurry of changes in programming strategy and content aggregation as well as viewer-engagement manoeuvres. In the quest for curating...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories