Vijay TV all set to lure Tamil viewers with 'KBC 2'

MUMBAI: This Friday, that is 5 August, at 9 pm, as Amitabh Bachchan re-unites with Computerji to rekindle the KBC phenomenon yet again on Indian television, Star's Tamil channel Vijay TV will also have for its viewers its own dubbed version of KBC 2 with the tagline "Nambikku Mele Double" (twice more than you hope).


The Big B's familiar deep baritone voice is being dubbed by renowned Tamil film artiste Nizhalgal Ravi who made it big in Kollywood with a reportoire that includes Nayakan, Nizhalgal, Indian, Kandukondain Kandukondain and Annamalai.

The channel has already kicked off its aggressive promotional activities for the big property. On ground activities which had participation by school kids, the distribution of KBC 2-branded merchandise, outdoor and print campaigns are being employed to create hype.



Says Vijay TV DGM Harsh Rohatgi on the upcoming biggy, "The show which made television history is back again and this time it will create a bigger impact among the Tamil audience."

Regional advertisers who have been roped in by Vijay TV for KBC 2 are confident that the dubbed version of the Hindi show will be accepted by Tamil viewers. "KBC 2 is a property that re-defines Indian television's regional spirits. The show targets all segments of society whether it is the youth, the family or the kids segment. So I think the experiment will really work," says Chennai-based retailer Pothy's Ramesh.

Other regional advertisers figuring in the Tamil version of KBC 2 include Univercell. The channel has also national advertisers Airtel, Fairever, LG Electronics and Chlor-Mint in its line up.

Latest Reads
News18 Network launches multimedia campaign to strengthen its position

MUMBAI: News18 Network, has announced the launch of its mega campaign 18=1. The Network, which once comprised of channels such as CNN-IBN, ETV, IBN7 and IBN-Lokmat, recently consolidated all its general news channels under the News18 Brand. This has allowed the Network to develop one, seamless...

Television TV Channels News Broadcasting
Guest column: TV Analytics on Colors Tamil

Viacom’s entry into a new regional market with channel Colors Tamil has made big news since its launch in February this year. With its sampling phase for content still running, the channel’s performance has a dynamic impact on the regional television landscape. We studied the key viewership...

Television TV Channels Regional
Mukta A2 Cinemas launches the newly acquired SunCity Multiplex

Mukta A2 Cinemas, a well known chain of cinemas from the brand Mukta Arts Ltd, announces the launch of its new property SunCity Mukta A2 Cinemas, located at Vile Parle, Mumbai. The launch took place on 15th June 2018 and was celebrated with the release of this month’s most awaited action-drama,...

Television TV Channels English Entertainment
Polimer TV, Gemini Movies make presence felt in BARC's week 23 data

MUMBAI:  Polimer TV, Tamil language satellite television channel and Gemini Movies, a Telugu movie channel of Sun Network, were the two new entrants in the Tamil and Telugu markets after BARC released its ratings for week 23. Star Jalsha and Zee Marathi topped their respective markets, while the...

Television TV Channels Regional
Sun TV, Zee Anmol almost neck-to-neck in across genres

BENGALURU: Zee Entertainment Enterprises Limited (Zeel) free to air (FTA) Hindi general entertainment channel (Hindi GEC) Zee Anmol entered the bastions held by either the Sun TV Network’s flagship Tamil GEC Sun TV or the channel that aired the Indian Premier League (IPL) in week 21 of 2018. Zee...

Television TV Channels Viewership
With four elections due, networks with regional news channels set to benefit

With four key assembly elections lined up towards the end of the year, India's regional news channels could be laughing their way to the bank. In a bid to maximize their revenues, channels are in the process of sprucing up their programming and hiking ad rates. iTV Network, Network18, Zee News...

Television TV Channels Regional
Markand Adhikari re-appointed by TV Vision as MD for three years

TV Vision has re-appointed Markand Adhikari as managing director of the company for next three years. The appointment is subject to approval from the members at the ensuing General Meeting of the company.

Television TV Channels People
BARC Data: Republic TV continues to lead English news

Arnab Goswami’s Republic TV continued to dominate the English news market in the latest All India Broadcast Audience Research Council’s (BARC) week 23 rantings. While Aaj Tak led the charts in two Hindi news markets, News 18 India replaced ABP News in top five in the rural segment.

Television TV Channels Viewership
Colors emerges leader in GEC urban in BARC's week 23 data

Viacom18's free to air (FTA) channel Rishtey witnessed a drop of five places, from second to seventh, as compared to last week in Broadcast Audience Research Council (BARC) data for week 23 of 2018 in the Hindi GEC (U+R) market. While Sony Pal and Rishtey exchanged their second and third positions...

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories