Troika refreshes E! Network's on-air look

MUMBAI: Design and branding agency Troika Design Group has been instrumental in the brand new refreshed look of E! Entertainment Television.

This was announced by Troika's executive creative director and co-founder Dan Pappalardo. Working closely with E!'s in-house creative team, Troika delivered a refresh of the network's on-air identity, including concept, design and 2D and 3D animation.

E! had also selected Troika to assist in the design and production of the network's rebrand in 2002.



Troika's deliverables included IDs, a promo tool-kit, international promo elements, sponsor billboards, news tickers, online tags, lower thirds, a brand style guide and the :30 Summer Spot, which introduces the new on-air look and new programming line-up.



Pappalardo said, "We worked in concert with E!'s in-house marketing and design teams to establish an identity package that truly suits their needs today. The project was a great opportunity to evolve a brand that is very familiar to us. Our successful history of collaboration permitted us to quickly execute the project through creative shorthand, shared design sensibilities and strong relationships."

"One of the most important objectives of the brand refresh was to establish long-term stylistic rules to help us guide our in-house design team while allowing them creative freedom in day-to-day promotion," added E! Networks vice president and creative director, on-air design Ann Epstein-Cohen.

"Troika worked very closely with our art directors to develop a contemporary, engaging look that can evolve as our production does. E! continues to be a fan of Troika's highly capable design sensibilities and vibrant creative skills," she added.

In 2002, Troika worked with E! to create a consistent and controlled look based on the colors of red carpet and black tie and the use of klieg lights as a metaphor for entertainment. In 2005, Troika was asked to assist in balancing a consistent brand identity with more flexible promo packaging that could reflect the varied tones of E!'s programming.

In the redesign, celebrity and entertainment are expressed though a broad palette of vibrant color and dynamic textures that reflect energy and excitement.

Troika creative director and designer Reid Thompson said, "The primary motif -- and a source of immediate energy -- was found in the E! exclamation point logo. By cropping the logo, or at times tilting it, Troika accentuated its inherent boldness. The logo is so iconic that even when tightly cropped, it is instantly recognizable by viewers."

The logo takes the viewer on colorful graphic journeys as it flies through a 3D space, creating an expanded visual language. The promotional package also utilises patterned background textures created from repeated E! logos. The E! logo is also designed as a window for video and graphic transitions.

Latest Reads
Star World to air 1-5 of 'Homeland'

Star World and Star World HD is all geared up to air the pulse-pounding action series 'Homeland.' The show tackles geopolitical moral conundrums of our current world. It has recently unveiled the teaser for the upcoming season 6 shows how Carrie Mathison will circumvent around another international...

Television TV Channels English Entertainment
Share all World Cup, T-20 feeds with Prasar Bharati, rights holder told

The telecast of all official one-day and Twenty-20 matches played by the Indian Men’s Cricket Team will henceforth have to be shared by the rights holder with the public broadcaster Prasar Bharati under the Sports Broadcasting Signals (Mandatory Sharing with Prasar Bharati) Act 2007.

Television TV Channels Terrestrial
Saregama returns to film music acquisition with Pen pact

Saregama India has inked a two-movie deal with Pen Movies. With this agreement, Saregama has acquired the music rights of upcoming Bollywood releases of Pen which includes Kahaani 2 -- Durga Rani Singh, featuring Vidya Balan and Arjun Rampal.Kahaani 2 is slated for a release on 2 December.

Television TV Channels Music and Youth
Q2-17: Zeel numbers, PAT up on higher Ad and Subscription revenue

The Subhash Chandra led content and broadcast player Zee Entertainment Enterprises Limited (Zeel) reported a 23 per cent hike in consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding quarter of the previous year.

Television TV Channels GECs
Best Deal TV appoints Hari Trivedi as COO

MUMBAI: Best Deal TV has appointed Hari Trivedi as the chief operating officer with immediate effect. Based in Mumbai, Trivedi will be responsible for overall sales and marketing. He would also be initializing lowest price offers and deals on Best Deal TV.

Television TV Channels People
Disney announces successor of MD Siddharth Roy-Kapur

MUMBAI: Walt Disney International has announced the successor to its former managing director Siddharth Roy-Kapur. As a second stint with the organization, Mahesh Samat has made a comeback and will lead The Walt Disney Company India as the managing director. He will pursue his new responsibility...

Television TV Channels People
Life is more imaginative than fiction in a story like POW, says writer-director Gideon Raff

MUMBAI: Sometimes, coming back home after 17 years is not always a happy ending. "Prisoners of War" is the story of three Israeli soldiers, who were held captive for that many years following their kidnapping while on a secret mission with their unit.

Television TV Shows Thriller
IPL media rights bidding postponed sine die

MUMBAI: The BCCI has made it clear that the media rights auction cannot take place till the time it gets a concrete go-ahead and a formal approval from the Justice RM Lodha committee. Till the evening of 24 October (Monday), BCCI did not receive the okay from the committee which said, "it is in...

Television TV Channels Sports
Q3-16: DIRECTV mitigates AT&T U-Verse TV subscriber numbers fall

BENGALURU: AT&T acquired DIRECTV added 323,000 net subscribers and hence helped mitigate the company’s Entertainment and Internet Services Group (Entertainment) segment’s loss of 326,000 U-Verse subscribers for the quarter ended 30 September 2016 (Q3-16, current quarter). About 70 percent of...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories