"We plan to put our leadership position in the Motion Pictures
business and our strengths in the GEC Television arena to good use.
The core team of Filmy is crafting out the channel personality,
programming, look and feel, and we are extremely excited about the
way things are shaping up for the new channel," Aditya says.
"We have an excellent team in place for Filmy. It is led by
business head Ashutosh, head of marketing and content Shailesh Kapoor,
head of On-Air Promotions Mukul Misra, and head of PR & Publicity
for all businesses of Sahara One - Pavan R Chawla," Aditya
Greeting Filmy in television's Hindi movie space would be an unusually
charged up atmosphere. While Zee Cinema maintains its strong position
in the market, Star India has re-launched its Hindi movie channel
Star Gold. As reported by indiantelevision, Set Max would be relying
on the upcoming ICC Super Series and the festival season that follows
to strengthen its position.
One Motion Pictures to foray into music, home videos