Vijay TV claims success with Tamil version of 'KBC 2'

MUMBAI: Star India's Tamil general entertainment channel Vijay TV has joined sister channel Star Plus in the KBC 2 launch ratings celebrations.

While Star Plus is basking in the glory of the tremendous opening numbers Tam data has thrown up for the second coming of KBC, Vijay TV says the Tamil version of KBC 2 has helped it to double its channel share in the 9-10 pm band on weekends.

Quoting Tam numbers, Vijay TV says for week 32 in which KBC 2 debuted, the channel recorded a viewership share of 15.7 in the SEC ABC 4+ C&S Chennai market, which is a jump of 100 per cent over the earlier week. For the week 31 on the same time period, the channel had recorded a viewership share of 7.2 per cent.

The launch episode of KBC 2 on 5 August recorded 4.1 TVR which went up to 7.6 TVR the next day, says the channel, quoting Tam.

Among female audiences (C&S 15+), KBC 2 romped home an impressive 5.1 TVRS on Friday and an even better 10.9 TVRs on Saturday, claims the channel. Across Tamil Nadu, among females the Saturday episode scored a high of 7 TVR.

"KBC 2 has delivered as per our expectations and we are quite satisfied with it," was the initial response from Vijay TV DGM Harsh Krishna Rohatgi on the success of the Tamil version of the mega show.


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