Television

US broadcaster CBS to introduce Watch! magazine

MUMBAI: US broadcaster CBS has announced that it will publish a new quarterly magazine celebrating the best in televised entertainment, news and sports, as well as DVDs, theme parks and new media.

The initiative kicks off in January 2006. The publication, titled Watch!, will include exclusive interviews, photos, previews and behind-the-scenes features of CBS talent and shows, as well as guides to travel, fashion and living the Hollywood lifestyle.

The debut issue will feature interviews with the stars of the show Two And A Half Men Charlie Sheen and Jon Cryer, as well as photos of the host reality show The Amazing Race Phil Keoghan's recent cross-country road expedition.

As a special feature the maagazine will also have first-person accounts from CBS News correspondents Lesley Stahl and Lee Cowan on covering the biggest stories of the last 25 years, including the Reagan assassination attempt and last year's tsunami.

Watch! will be distributed freely at CBS show tapings, Paramount Parks and through more than 200 CBS affiliates across the US, debuting with a 400,000 circulation. The magazine is being published by the CBS Communications Group in association with custom publisher McMurry.

CBS Communications Group executive VP Gil Schwartz says, "This is a unique opportunity for us to leverage the access we have as a Network into a fun and insightful celebrity magazine that offers something no one else can - an insider's perspective. We have assembled some of the most entertaining and compelling content about our talent and shows, and we're providing it free to the viewing public. Watch! is going to be a highly-readable, enjoyable publication that will strike a chord with TV lovers, as well as a public that's become grown fascinated by the celebrity life and culture."

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