Video gamers in the US spend less time watching TV

MUMBAI: Video gamers in the US are increasingly spending less time consuming TV. A study by American integrated media company Ziff Davis Media shows that nearly a quarter of all video game players watched less television than last year. They expect to cut their viewing time even further this year.



The study titled Digital Gaming in America survey covered 1,500 randomly selected US households. The study also showed that 76.2 million people in the US play video games, up from 67.5 million a year ago, representing an increase of 11.4 per cent. The increase in gaming follows strong sales of portable gaming systems and reductions in the prices of current-generation video game consoles.

The study reveals a number of surprising shifts in gaming habits and consumer preferences in 2005. The study lends credence to observations that consumers are increasingly turning away from television and towards videogames for their entertainment. The Digital Gaming in America study found that 24 per cent of gamers reduced their TV watching over the last year, and a further 18 per cent expect to do so in the next twelve months.

Video gamers watched 16 hours per week in 2005 versus 18 hours per week in 2004, representing an 11.1 per cent decrease. Furthermore, among core gamers, High Definition Television (HDTV) viewership increased to 18 per cent in 2005 versus seven per cent last year.



In 2004, video gaming overtook PC gaming for the first year ever. The strong growth in video games continued in 2005. This year, 62.6 million households played video games and 56.6 million played PC games, versus 54.5 million and 52.3 million, respectively, last year. According to the study, this year core gamers will spend an estimated $5.6 billion on gaming products, also up from a year ago.

One of the leading trends impacting the videgame market is portable gaming, which continues to grow strongly. According to the study, 40 per cent of video gamers are likely to purchase a portable gaming device in the next twelve months.

Habits of a Portable Gamer: According to the study, 86 per cent of video gamers own a cell phone this year, which is up from 70 per cent a year ago. Of these individuals, 48 per cent play games on their mobile devices. The high proportion is due mainly to the advancement in technology of cellphones and their ability to play multi-functional video games with improved graphics.

Latest Reads

Aastha TV to launch OTT, VOD service

MUMBAI: Now mobile users who are fans of spiritual gurus like Morari Bapu, Shivani, Acharya Balkrishna and Swami Ramdev will be able to watch their programmes and discourses while on the go.  The Swami Ramdev-Acharya Balkrishna-owned Vedic Broadcasting today  launched an app which will stream the...

iWorld Over The Top Services
BTVI brings power packed line up to decode Budget 2018

As the Central Government gears up to present the last full budget before elections in 2019, India’s premiere English business news channel, BTVI has launched a power packed line up of shows in the run up to Union Budget 2018. Given the significance of this budget, the channel has aptly introduced...

iWorld Over The Top Services
hoichoi launches new brand anthem to celebrate life

After entertaining audiences with the best in Bengali entertainment, hoichoi, the world’s largest digital platform exclusively for Bengali content, has now launched its brand anthem. The anthem is an ode to celebration and talks about taking a break from busy schedules, getting together and having...

iWorld Over The Top Services
Live coverage of Australian Open 2018: #LIVtheGrandSlam

SonyLIV, the premium OTT platform of Sony Pictures Networks India (SPN), is all set to stream the Australian Open 2018. Also, known as the ‘Fans Slam’, the Australian Open is chronologically the first of the four Grand Slam Tennis events of the year. It will play out on SonyLIV from 15-28 January...

iWorld Over The Top Services
Launch of 1st indian sports radio channel - sports flashes

Sports Flashes, India’s biggest Multi-sports app launched the first Sports Radio Channel of India.

iWorld Over The Top Services
Sports fans power 35-40% of traffic on SonyLiv

MUMBAI: Contrary to popular opinion, SonyLiv is attracting a significant quantum of viewership courtesy its base of hardcore sports fans. Despite a concerted effort to provide entertainment across genres, sporting events have managed to pull in the eyeballs for the over-the-top (OTT) player in...

iWorld Over The Top Services
Amazon prime music inks a deal with zee music company

Amazon today announced a content deal with Zee Music Company that will add over 450 film soundtracks in Hindi & regional languages alongside 250 Independent artist content thus adding to the wide catalogue of millions of Indian and International songs on Amazon Prime Music. Soon to be launched...

iWorld Over The Top Services
Airtel offers free Amazon Prime subscription on plan

Bharti Airtel and Amazon India have joined hands to ring in an entertaining new year for customers. New and existing Airtel postpaid customers with an infinity plan of Rs 499 or above will get a one-year Amazon Prime membership, worth Rs 999 for free.

iWorld Over The Top Services
Evergent expands internationally and opens sales offices in india and south america

a leading provider of cloud-based, user lifecycle management solutions for video service providers, today announced the opening of two new sales offices in Mumbai, India and Sao Paulo, Brazil that will service the India, South Asian and South American markets supporting customers and partners —...

iWorld Over The Top Services

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories