Current TV aims to let viewers create programmes

MUMBAI: It's as current as they come. Former US vice-president today launched Current TV, a 24 hour channel, under his Generation Investment Management umbrella in the US. He launched the channel in partnership with US Attorney Joel Hyatt.

At start up it has carriage on DirecTV, Time Warner Cable and Comcast - a potential audience of 20 million homes. Its USP: its schedule will have content in the form of pods or clips created by lay consumers and contributed over the internet. The bite-sized video clips will be no more than seven to 10 minutes long and viewers will be able to vote for their favorite amateur video online. The topics which will be covered include: jobs, technology, spirituality and current events. An Internet-like on-screen progress bar will show the clip's length.

Gore has also tieup up with Google allowing itself to be updated each half-hour on topics that people are searching for on the web. The target audience: 18-34 year olds.

Gore told a US publication: "Until now, the notion of viewer participation has been limited to sending a tape to Americas Funniest Home Videos, calling an interview show, taking part in an instant poll, or voting someone off an island. Were creating a powerful new brand of television that doesnt treat audiences as merely viewers, but as collaborators.

He had earlier taken over a US network called the Newsworld International channel, and repackaged it as Current TV.

While there are some doubting Thomases about the success of the Current TV, considering that Video Blogs, Blogs offer the same service online, Gore says he is confident that the channel will work. For that to happen, Current TV will have to become the currency among audiences.

Latest Reads
NBA, Times Studio partner to promote basketball

Times Studio, a digital video content company of Times Group and The National Basketball Association (NBA) today announced a partnership to deliver game highlights and produce original programming for fans in India through Times Internet Limited (TIL) platforms that reach more than 45 million...

Television TV Channels Sports
Zee Entertainment Honoured with 16 Awards at PromaxBDA India

Zee Entertainment Enterprises Ltd. (ZEEL), a worldwide media brand made a clean sweep of 16 prestigious awards for excellent work in the media marketing arena at the PromaxBDA Awards announced yesterday.

Television TV Channels GECs
Star Plus unveils new look, Alia Bhatt as brand campaign face

MUMBAI: Star India is continuing to glitter, what with a successful IPL season just concluding. And just as the IPL finale was underway, it unveiled a new look for its lead general entertainment channel Star Plus. Not only does it have a new red logo but it also has a new tagline - Rishta wahi,...

Television TV Channels GECs
Raj TV aims to climb ratings chart with 5 new primetime shows

MUMBAI: Tamil general entertainment channel (GEC) Raj TV has given the channel a makeover by introducing five new shows in its primetime starting today, 28 May. The five new fiction shows will air between 7 pm to 9.30 pm starting with Kadal Kadanthu Udhyogam followed by Gangadharanai Kanoam at 7....

Television TV Channels Regional
Arnab Goswami to lead IPL finale debate on Star Sports

MUMBAI: Prior to the IPL finale, viewers will witness an interesting debate led by Republic World co-founder, MD and editor-in-chief and TV most prolific face Arnab Goswami. The theme of the debate is who will win the world’s toughest finals? The show will see cricket experts led by team Dean...

Television TV Channels Sports
MNX launches Super League chatbot

No one can ignore India’s crazy love for cricket, including English movie channels. MNX, the new age Hollywood channel for young India launched the very innovative MNX Super League chatbot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook.

Television TV Channels English Entertainment
Porus reaches 10 Asian countries

MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films. Porus is now being watched in 10 Asian...

Television TV Channels GECs
India News Manch - Modi Sarkar Kitni Asardaar? India News Conclave to Analyze Modi Government’s Four Years in Power

India News, known for its direct and unbiased brand of journalism, is all set to host a special conclave Manch – Modi Sarkar, Kitni Asardaar? (How Effective Has the Modi Government Been?) in New Delhi on Friday, May 25, 2018. The day-long event will present a comprehensive overview of the BJP...

Television TV Channels News Broadcasting
How relevant is the age old Lakshman Rekha in today’s times; questions &TV with Mitegi Lakshman Rekha!

Ravan’s abduction of Sita highlighted the consequences of crossing the ‘Lakshman Rekha’ for generations. However, with the talks of gender equality, women’s liberation and financial independence, amongst others, being the topic of global discussion, how relevant is this ‘Lakshman Rekha’ in today’s...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories