First ever 'Made-for-Mobile' screenings to roll at MIPTV

MUMBAI: The inaugural 'Made-for-Mobile' screenings, produced in association with Vodafone live!, has triggered strong enthusiasm from the international television industry and dozens of projects have been submitted for selection.

The screenings will be held at MIPTV featuring MILIA, the world's audiovisual and digital content market, on 13 April in Cannes. The event will showcase programming from companies who have produced video content specifically designed for mobile distribution.

Over 60 'Made-For-Mobile' projects were put-forward for selection, from 14 countries. A total of 12 projects have been pre-selected, spanning 10 categories that range from animation, comedy, drama, general entertainment, music, news and sports.

A panel of eight industry experts, drawn from both the mobile and television sectors, will come together at MIPTV featuring MILIA and select three 'Best of Show' projects from the 12 pre-selections. The following day, the chosen projects will be featured at a special 'Best of Show' screening. The "Best of Show" selection categories will be: Best Adaptation from Existing Medium , Best original Mobile Content/Format and Expert Panel's Top Choice.

The 'Made-For-Mobile' screenings will be a key part of a major mobile focus at MIPTV featuring MILIA 2005 which highlights the emergence and huge potential of the mobile content market.

"The time for Mobile TV has arrived. The role of television producers will be key in providing real entertainment to mobile customers. New formats and new ideas are needed to meet customer expectations and the programme being launched at MIPTV will be a great opportunity to showcase the potential for Mobile TV," said Vodafone Group Services Ltd director of Global Content Development Graeme Ferguson.

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