TAM India to present 3 papers at WAM meet

MUMBAI: TAM India will be presenting three papers at the WAM conference in Canada this June. This comes close on the heels of TAM's success at the ESOMAR conference in Tokyo.

WAM (World Audience Measurement Conference), organised jointly by ESOMAR and ARF, is the world's largest and only platform of this kind. TAM India has been the only research organisation to be invited to present three papers at one go at WAM since it started four years ago.

TAM India officials are jubilant. Says CEO TAM Media Research, LV Krishnan, "This is the first time a country's research outfit has managed this feat at a global level like WAM. This indicates the quality of research capabilities of Indian companies. The outcome of each of the research papers will translate into new level of value addition for the entire Indian media industry and understanding audience ROI."

WAM is the only meeting place for executives involved in media measurement. It offers learning opportunities in new development, new techniques and provides constructive feedback to audience measurement firms from around the world.

This time there will also be a conference on measuring the effectiveness of branded entertainment and sponsorship. Participation for these annual events comes from countries across the globe and grosses more than 400 papers on media research.

This conference is of particular importance as it comes in the backdrop of TAM Media Research predicting that 2005 is the take-off year for the Indian media industry. With the past year having been an eventful one, it seems this year has huge potential for advertisers, broadcasters and planners to maximise deliveries through a planned approach to media research.

TAM Media Research is a joint venture company between AC Nielsen and Kantar Media research/ IMRB which is the TV ratings firm that measures and analyses TV viewership patterns in India. It runs one of the largest Peoplemeter TV Panels in the World with more than 20,000sample individuals representing all the towns with population of more than 100,000 polled every week for their viewing habits.

Says LV Krishnan, "It was in 2004 that media received media attention. And in 2005 already some 50 new channels have announced their plans to start this year. With the growing importance of reach, advertisers are increasingly juggling TV, newspapers, magazines, radio, cinema, outdoor and online to get the right mix. Broadcasters are embracing the transition from cable and satellite to DTH and broadband and advertisers are finding ways to move beyond ad breaks."

Latest Reads
Nat Geo to showcase 'Before The Flood' TVC-free

On the heels of last Friday’s theatrical release of the critically acclaimed film 'Before the Flood' in New York and Los Angeles, National Geographic Global Networks CEO, Courteney Monroe, shared the network's plans to premier the show commercial free across digital and streaming platforms around...

Television TV Channels Factual & Documentary
Disney India acquires rights of 'Freaktown'

Disney India has acquired the Canadian animated comedy series 'Freaktown' from Portfolio Entertainment. Broadcasters in the UK and Denmark have also acquired the rights for the same movie.

Television TV Channels Kids
ZMCL to demerge print biz into DMCL, list; approves new home shopping channel

The board of directors of ZMCL has inter alia approved a draft of Scheme of Arrangement and Amalgamation for demerger of print media undertaking of the company into Diligent Media Corporation Limited (DMCL), merger of Mediavest India Private Limited and Pri Media Services Private Limited into DMCL...

Television TV Channels News Broadcasting
DD D-G Sahu elected Asia-Pacific Broadcasting vice-president

Doordarshan Director General Supriya Sahu has been elected as the new vice-president of the Asia-Pacific Broadcasting Union. The election was held during the 53rd annual Asia-Pacific Broadcasting Union General Assembly hosted by the Indonesian public broadcaster RRI,

Television TV Channels People
Star Movies presents 'Films To See...' every weekday starting 7 Nov

Star Movies Select HD has been staying true to its promise of impeccable curation by showcasing the best. Star Movies sets standards of storytelling high inspiring a lot of others to try and re-invent the art of movie showcasing business.

Television TV Channels English Entertainment
Q2-17: Zee Media operating profit up

BENGALURU: The Essel Group’s news network Zee Media Corporation Limited (ZMCL) reported more than double (2.47 times) year-over-year (y-o-y) operating profit (Simple EBIDTA) for the quarter ended 30 September 2016 (Q2-17, current quarter) . The company reported EBIDTA of Rs 18 crore (14.3 per cent...

Television TV Channels GECs
National Geographic Channel to undergo major rebranding

MUMBAI: Come 14 November and the National Geographic Channel will have a new shortened sobriquet. The word channel will disappear from its name and it will be simply known as National Geographic and a new tagline “Further.” The change is expected to take place simultaneously across all the 445...

Television TV Channels Factual & Documentary
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories