Specials

Globalise Indian content: Murthy

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/event-coverage/2016/04/09/ficci.jpg?itok=YVycuX12

MUMBAI: Calling the entertainment fraternity the most powerful group in the country, the chairman and chief mentor Infosys Technologies NR Narayana Murthy closed the three-day entertainment convention by throwing light on how to globalise Indian entertainment.

The first prerequisite that Murthy pointed out was the adoption of a global mindset. Drawing parallels between the IT and the entertainment industry, he said the way ahead was to capitalise on the power of globalisation. The second aspect being high aspiration levels. Murthy said this was the very ingredient that helped the IT industry to mark a niche for itself on the global agenda.

"For India to grow, it is paramount that it moves from an agriculture-driven economy to a services and manufacturing one. I believe that we have to focus on the global market. And this is perfectly possible if one takes on global themes," he said. Pointing out India's advantage, Murthy said adventure and history were two themes that were all encompassing. "Why can't we make a film on John F Kennedy or Ronald Reagan?"

Murthy also pointed out that social drama in Mexico and India are very similar. He therefore proposed that if TV dramas and films could be produced with a conglomerate of international artists then that would not only be a beginning of the internationalisation of content but also a very successful strategy.

He emphasised the fact that films need to propound international values and need to have the scalability to do so. Murthy said this would only be possible if corporatisation of the entertainment industry takes place.

Another point made was the need to raise the quality of human resources. The common challenge in the knowledge market was said to be that of retaining the best within the industry.

Murthy also talked about the lack of film training institutes in the country. He said the need of the hour was to set up a lot for FTII's in the country as well as a constant upgradation for professionals who move up the hierarchy.

Project management was also a concept that Murthy stated was essential for the growth of the business. "Project management needs to be incorporated into the showbiz sector," he said.

Interesting food for thought was the reference made by Murthy on movies like 'Gandhi' and 'The Story of Islam', where he pointed out that though both subjects were very Indian in nature, they were both made by westerners.

Going ahead, he stated that once corporatisation takes place, investments would need to come in and for that investors would be required. This was where Murthy brought in the concept of corporate governance and the call for a transparent and integral process.

Stating the two philosophies of Infosys Murthy says, "When in doubt, disclose and the softest pillow is a clear conscience."

Murthy concluded FRAMES 2005 with a sincere request to the fraternity at large asking for a reduction of violence and rape acts witnessed today on TV and films. "Make wholesome entertainment at a global level and I am sure that the Indian entertainment industry will soon be a $ 500 billion industry."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/24/Ajit%20Mohan%20and%20Anil%20wanwari.jpg?itok=heQoHePx
Competing with Google & FB on free side and with Netflix and Amazon on subscription -- Hotstar CEO Ajit Mohan

One of the early movers in the Indian over the top (OTT) space, Hotstar – - part of the Twenty First Century Fox-owned Star India – has been setting a scorching pace for itself. In a nation where high data costs made customers wary of consuming content when on the move, it displayed a voracious...

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/22/Sameer_Nair-vidnet17.jpg?itok=D0sNjXrP
ALTBalaji is essentially everything that Balaji on TV is not: Sameer Nair

MUMBAI: It was in the year 1994 that Sameer Nair was hired as a director-producer in the television industry. Shortly later, he became Star Movies' executive producer.

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/14/arnab.jpg?itok=H4wNrBGe
Republic to debut VR content from August for viewers

English news channel Republic TV will introduce its first set of 10-series VR (virtual reality) news stories for viewers on its digital platform Republic World next month in a move that could probably be a first for an Indian news channel.

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/14/vidnet_2017_800X800.jpg?itok=Q7p3Y11-
Cable TV, DTH and OTT distribution

MUMBAI: Having an OTT service is not enough; you’ve got to get it out on every outlet possible, is something we all know. But are traditional TV distributors like DTH and cable TV open to giving them carriage? That was the topic of discussion on one of the panels at Indiantelevision.com’s second...

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/07/13/Vidnet-Story.jpg?itok=0kascM1t
VIDNET 2017: MINING THE BURGEONING OTT/VOD SECTOR

Leaders of India’s OTT, live streaming and video on demand ecosystem will be congregating at the Hotel Westin in Mumbai’s Goregaon suburb to participate in the second edition of indiantelevision.com’s industry confab VIDNET 2017- Content on the Go.

Specials Event Coverage VidNet
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/06/28/Ian-Barrett.jpg?itok=Pg3M8m2R
Telly awards: Mediaboss, Discovery, Disney, Fox & Viacom among winners

MUMBAI: The Telly Awards has named Mediaboss as a winner in seven categories in the 38th Annual Telly Awards. Two pieces received the highest honor, a Silver Telly. Mediaboss is an award-winning full-service production and post company creating content for distribution across all media platforms.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/17/FICCI.jpg?itok=4EpczuIP
Furthering 'Brand India': Film & entertainment buyer-seller meet at Festival de Cannes

NEW DELHI: A buyer-seller meet is being held during the Festival de Cannes 2017 to provide a platform for the Indian media & entertainment industry to showcase its product and services, strength and capabilities and further the image of “Brand India.” The meet is being organised by the...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/20/Elisabetta-Romano_0.jpg?itok=iXTtEynO
Ericsson launching virtualised MediaFirst video processing

MUMBAI: Ericsson has created the foundation for all IP and cloud native delivery models with the launch of Ericsson MediaFirst Management Controller and Ericsson MediaFirst Encoding Live 8.1.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/04/20/John%20Wastcoat_0.jpg?itok=yOu6Koio
File transfer & global collaboration: Telstra & IBM Aspera team up

MUMBAI: IBM has announced that Telstra has selected IBM Aspera to deliver simple, fast and secure media file transfer capability for Telstra Global Media Network (GMN) over the internet powered by Aspera Files.

Specials Event Coverage Occasions

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories