Specials

New 'revelation' on multiplex role

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/event-coverage/2016/03/28/ficci.jpg?itok=PdpFMlZk

MUMBAI: It's a new 'revelation'. Multiplexes, digital cinema and electronic cinema are going to play a crucial role in the future of film entertainment business in India. And with the multiplex already proving its worth, digital and electronic cinema is just a tad behind in reaching that 'revelation' level too. The FICCI Frames session on 'Cine-matrix-The modern multiplex in India' saw experts analysing various patterns of the film entertainment business in India.

While IMAX theatre Systems VP John Schreiner offered his views on IMAX theatres differentiating multiplexes and development Adlabs Films Ltd MD Manmohan Shetty discussed digital cinema in India. Prana Consultancy's Tim O'Brien spoke on the dynamics of digital cinema and E-City Entertainment India CEO Atul Goel explained the important factors in the future multiplex.

Speaking on the IMAX business, Schreiner pointed out that Russia and India were developing at a record pace in that segment. He said in India the infrastructure boom was the driving force behind the 'multiplex madness'.

Opening the session, Shetty pointed out the significance of the multiplex business in India saying 2005 will see an investment of Rs 150 crore in the multiplex business alone. Elaborating on the digital cinema business model, Shetty stressed the significance of the satellite delivery method. Attracting investments from theatre owners was a major issue. Citing the various technologies prevailing in the segment, he said a compatible technological platform is important for making digital cinema universally acceptable.

Atul Goel discussed a study E-City had done in association with AC Nielsen in to analyse the entertainment consumption pattern. The study showed that multiplexes are clearly SEC A hub. Another key finding of the study was the high student patronage. Also, 60 per cent of the visitors owned plastic money like credit card or debit cards. Eighty-one per cent visited the multiplexes to watch movies. To a query on the potential of retail business in multiplexes, Goel said 40 to 45 per cent of Fun Republic's 2004-2005 revenues were driven by non-ticket sales.

He listed the potential marketing tools that would drive the multiplex business in India as interactivity, more promos during weekends, formulation of combo products and building loyalty programmes around immediate redemption.

O'Brien in his speech summarised global digital cinema trends and developments. He explained the advantages for directors, distributors, exhibitors and audience while dealing with digital cinema. Speaking about the need for a single technological standard for digital cinema, he said a US organisation called Digital Cinema Initiatives (DCI) was working on this front. "This means a lot for studios and theatre owners," O'Brien said. He said a low RoI due to low ticket rates would be one main challenge in the progress of digital cinema in India.

O'Brien identified the increase in urban development and a growing middle class segment as two major factors that would contribute to the development of multiplexes and digital cinema in India. He cited a struggling broadband scenario in India as one major factor that would contribute to the multiplex business here. "Because of a not very encouraging broadband scenario, multiplexes will continue to be an ideal platform for entertainment," he said.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/16/DTH-inside.jpg?itok=jUat5Lv6
The growth of DTH in India

MUMBAI: Dish TV, Videocon d2h and FreeDish. These were the three names that dominated India’s DTH sector headlines in 2016. The Essel Group’s Dish TV India is likely to forge the mother of a merger, (if permitted by shareholders and government departments) with another fast-growing rival -- the...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/13/inside.jpg?itok=fXb53zWv
Star's five marketing strategies that helped sports grow in 2016

"Business has only two functions: marketing and innovation," is a lesser known observation of Milan Kundera, the Czech-born French writer who’s more famous for Unbearable Lightness of Being and more such thought-provoking novels.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/11/inside%20image%203.jpg?itok=w_TR5TiK
Guest Column: As digital spreads wings, bolstering security is paramount

The dream of moving towards a cashless society has never been closer than it is today in India. With the recent decision of demonetization, the public is being actively urged to move online for their transactions, big or small.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/11/inside%20page.jpg?itok=yOoLpXQn
BARC India gets thumbs up for 2016...but challenges remain

“By definition, remarkable things get remarked upon,” so said Seth Godin, entrepreneur-turned full time speaker, writer and blogger.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/11/inside%20image.jpg?itok=quiq6PVc
Guest Column: Measure by Measure

Year ends are always a good a time to reflect on the past, take stock of the present and plan for the future. So let me begin, by reflecting on the year that was.  

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/10/Inside%20image.jpg?itok=F94Nk64U
Guest Column: English content consumption showed upward trend in 2016

Consumption of English content continued to show growing trends during the year 2016 and the momentum is expected to be sustained this year as well.  An interesting and encouraging trend was the continual surge in Hollywood box office collections in India as compared to previous years. This...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/06/logo.jpg?itok=grS2PQtE
Guest Column: Regulating video in Internet age: Pressing challenges, slow movement

Video markets in Asia, as in other parts of the world, are being swept by a wave of commercial and technological adjustment to the rise of internet-delivered video, frequently referred to as “OTT” television. Unfortunately, in most countries adjustment of regulatory policies by governments is way...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/inb-800x800.jpg?itok=rkx_ocjD
Regulations 2016: Of DeMon challenges, changing goalposts & rampant litigation

The regulatory regime in 2016 not only continued to struggle keeping pace with fast-marching technology (4G is passé, 5G is being talked in some countries), but lack of consensus amongst stakeholders on major issues meant that litigation was rampant, thus leading to changing milestones.

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/05/vivek1-800x800_0.jpg?itok=xnGHpaF4
Guest Column: 7 digital trends that will dominate 2017

As a digital marketing specialist, I often get asked by peers, clients and friends alike: “What can marketers look out for in the digital space next year? "Digital is by far the fastest growing medium and we can gear up for exciting times ahead. Here’s a peek at the top digital marketing trends (...

Specials Year Enders

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories