Television

Reality bites: Format shows catching on

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/22/ficci.jpg?itok=N68xKHsC

MUMBAI: Perhaps reality is stranger than fiction, after all. Though the weepy soaps still rule primetime on many channels, format shows have been gaining ground in the country.

In fact, going by the success of shows like Antakshari on Zee, Kaun Banega Crorepati on Star and Indian Idol on Sony, media analysts predict that reality is going to be the next big thing on mass entertainment channels. And as the search for the next big Business Baazigar begins on Zee this month, it's time to take a closer look at the whole genre of format shows.

The session on 'Building successful formats,' at Ficci Frames 2005, revolved around understanding the business of format shows and what makes them tick across the world. The hugely successful Indian Idol was used as a case study for the discussion. What are the reasons for the success of the Indian Idol? Apart from the simplicity and high level of interactivity with viewers, it was also the ability of the show to create memorable characters from the real world.

Sharing his experiences Sanjeev Sharma of Optimystix said, "Although we say that a format show is a non-drama format, it actually succeeds because it has a lot of drama in it. We have worked on various other format shows like Khulja Sim Sim, an adaptation of the American show, Let's make a deal. This succeeded because the viewer could play along and participate in the show. Then there was Kismey Kitnaa Hain Dum, adapted from the UK format, Night Fever, which had a Karaoke band and was a lot of fun because it revolved around filmi songs. I would say Indian Idol worked because each episode takes the viewer to a high level of interactivity and the beauty of the concept really evolves over episodes."

Adding to this, Gavin Wood, Director of Production, Freemantle Media said, "The pop idol is one such show which has a record success rate across all the countries. It has given historical ratings across the world and shown a rapid and sustained growth for channels. It's all about a good unscripted drama which unfolds in front of the viewer. To sum up the psychology of the show, it's not just about dreams coming true but also about shattering thousands of dreams to which the audience is a witness."

As for the channel, the format show definitely turned out to be a unique property. Apart from strengthening the Thursday and Friday band, the show raked in more than 5.5 crore votes and TVR's peaked at 20. But there are many who believe that more than Indian Idol, one has to really take a look at indigenous products like Antakshari on Zee to analyse the success of format shows. Tarun Mehra, representing Zee TV said, "Antakshari on Zee can really be called the longest running format show in the country with about 600 episodes and more than a million people across the world having auditioned for it. Then, of course, Zee has also tasted success with Sa Re Ga Ma and Cinestars Ki Khoj. And now our next big reality show is going to be Business Baazigar which will cut across all TGs."

But the journey hasn't been so easy and simple for many in the business. Says, Nikhil Alva, CEO Miditech, "It was in 2000 that we did a reality show called Hospital for BBC. And after that too, it's been a rough journey trying to change the mindset of broadcasters. Many still believe that reality TV is too depressing and real people don't make for good viewing. But with Indian Idol we have been able to change the mindset to some extent."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/star.jpg?itok=nH3qWMLI
Star Sports unveils #BattleofSixes campaign for the upcoming PAYTM India- West Indies ODI and T20 series

This festive season is set to take cricket fans by storm as the battle of sixes begins with India taking on West Indies in the PAYTM ODI and T20 series, starting Oct 21st and November 4th, 2018 respectively.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/laliga.jpg?itok=x-xZDNBY
LaLiga Football Schools launch in Kerala

LaLiga, Spain’s top football league, recently launched the LaLiga Football Schools in India. It is a comprehensive grassroots football development programme in association with India On Track

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/pro.jpg?itok=sugTQBrT
Triple gold medalist and former autralian olympic swimmer, stephanie rice debuts as an expert presenter on vivo pro kabaddi season vi in india

This season Star Sports, the official broadcaster for VIVO Pro Kabaddi League 2018 lifts the spirit of the game a notch higher with the announcement of three - time Olympic Gold medallist, Stephanie Rice, as an addition to the illustrious expert panel.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/anuj.jpg?itok=-E5WfiLv
IndiaCast rejigs revenue top brass in bid to grow across markets, platforms

In a move aimed at synergizing processes and business opportunities to scale up revenues, IndiaCast, the domestic, international and digital distribution arm of Viacom18 and TV18, today, announced an organizational rejig of its revenue management structure.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/maa.jpg?itok=i996yNGM
Sun TV, Star Maa only non-Hindi GEC channels in across genre list

For the second consecutive week in a row, the Sun TV Network’s flagship Tamil GEC and Star India’s flagship Telugu GEC Star Maa were the only non-Hindi GEC channels in Broadcast Audience Research Council of India (BARC) weekly list of top 10 channels across genre.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/22/net.jpg?itok=nUmDLaeP
Infotainment genre’s steady shift towards localisation

It’s home! That’s the cry that almost every broadcaster is uttering today when it comes to wooing viewers with content. Even as kids’, lifestyle and GECs are witnessing an uptake in local content, the infotainment genre isn’t going to be left behind.

Television TV Channels Specialised and Niche
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Amazon_NEW.jpg?itok=KI9MRqO5
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Marathi_BARC.jpg?itok=DUC_6K8L
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Anil%20Ambani.jpg?itok=4eNnBDRM
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories