Television

Reality bites: Format shows catching on

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/22/ficci.jpg?itok=2wrZj567

MUMBAI: Perhaps reality is stranger than fiction, after all. Though the weepy soaps still rule primetime on many channels, format shows have been gaining ground in the country.

In fact, going by the success of shows like Antakshari on Zee, Kaun Banega Crorepati on Star and Indian Idol on Sony, media analysts predict that reality is going to be the next big thing on mass entertainment channels. And as the search for the next big Business Baazigar begins on Zee this month, it's time to take a closer look at the whole genre of format shows.

The session on 'Building successful formats,' at Ficci Frames 2005, revolved around understanding the business of format shows and what makes them tick across the world. The hugely successful Indian Idol was used as a case study for the discussion. What are the reasons for the success of the Indian Idol? Apart from the simplicity and high level of interactivity with viewers, it was also the ability of the show to create memorable characters from the real world.

Sharing his experiences Sanjeev Sharma of Optimystix said, "Although we say that a format show is a non-drama format, it actually succeeds because it has a lot of drama in it. We have worked on various other format shows like Khulja Sim Sim, an adaptation of the American show, Let's make a deal. This succeeded because the viewer could play along and participate in the show. Then there was Kismey Kitnaa Hain Dum, adapted from the UK format, Night Fever, which had a Karaoke band and was a lot of fun because it revolved around filmi songs. I would say Indian Idol worked because each episode takes the viewer to a high level of interactivity and the beauty of the concept really evolves over episodes."

Adding to this, Gavin Wood, Director of Production, Freemantle Media said, "The pop idol is one such show which has a record success rate across all the countries. It has given historical ratings across the world and shown a rapid and sustained growth for channels. It's all about a good unscripted drama which unfolds in front of the viewer. To sum up the psychology of the show, it's not just about dreams coming true but also about shattering thousands of dreams to which the audience is a witness."

As for the channel, the format show definitely turned out to be a unique property. Apart from strengthening the Thursday and Friday band, the show raked in more than 5.5 crore votes and TVR's peaked at 20. But there are many who believe that more than Indian Idol, one has to really take a look at indigenous products like Antakshari on Zee to analyse the success of format shows. Tarun Mehra, representing Zee TV said, "Antakshari on Zee can really be called the longest running format show in the country with about 600 episodes and more than a million people across the world having auditioned for it. Then, of course, Zee has also tasted success with Sa Re Ga Ma and Cinestars Ki Khoj. And now our next big reality show is going to be Business Baazigar which will cut across all TGs."

But the journey hasn't been so easy and simple for many in the business. Says, Nikhil Alva, CEO Miditech, "It was in 2000 that we did a reality show called Hospital for BBC. And after that too, it's been a rough journey trying to change the mindset of broadcasters. Many still believe that reality TV is too depressing and real people don't make for good viewing. But with Indian Idol we have been able to change the mindset to some extent."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/cn.jpg?itok=5ILJtVV_
Cartoon Network Enterprises’ new Back to School collection

To kickstart their new school semester, kids can now flaunt and stock up the coolest & cutest school essentials! Cartoon Network Enterprises (CNE), the global licensing and merchandising division of Turner India, brings to kids a brand new Back-to-School collection at offline and online retail...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/nick.jpg?itok=6gATqWXY
Summer of fun and excitement with india’s no 1 kids entertainment destination - Nickelodeon

India’s leading kids’ entertainment franchise Nickelodeon has kids beat the summer heat with a host of exciting and fantastic entertainment spread of new movies and new episodes starring favorite Nicktoons. Adding to the excitement are interesting and once in a life time opportunities for kids to...

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/kumkum.jpg?itok=XS-zvCNv
Zee Anmol retains leadership in GEC (U+R) in week 20

Star Plus and Star Utsav swapped their sixth and seventh positions in Broadcast Audience Research Council (BARC) data of week 20 of 2018 in the Hindi GEC (U+R) market, whereas in rural markets no changes were observed as compared to the previous week. Sony Sab and Star Bharat exchanged their...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/karnatak_0.jpg?itok=F1M0ylVN
Karnataka election helps news channels increase ratings

The general news channels witnessed a spike in the ratings because of the Karnataka elections. Aaj Tak led the chart in all three Hindi news markets, as per Broadcast Audience Research Council’s (BARC) week 20 ratings for 2018. English news genre doubled its ratings in week 20 and Republic TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/applause.jpg?itok=w8_-lsr-
Applause Entertainment and Sudhir Mishra hold Ronit Roy, Tisca Chopra and Parvin Dabas, ‘Hostage’

Applause Entertainment, the content studio from the Aditya Birla Group brings its audiences a premium drama series that will be a bolt from the blue. ‘Hostages’ is a potent conspiracy thriller fueled by several twists, strong performances and sharp direction. ‘Hostages’ brings together a stellar...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/music.jpg?itok=t4sCr4Zg
ITV Network readies Punjabi music channel

MUMBAI: All the Punjabi music lovers have a new destination to groove to the bhangra. ITV Network is launching a new music channel P Tunes. A source close to the development confirmed the news and revealed that the channel will be launched next month. “There will be two channels, HD which will be...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/eros.jpg?itok=gBU0jttl
Eros International profit margins up in FY 2018

BENGALURU: The Sunil Lulla-led Indian film and media company Eros International Media Ltd (Eros) saw EBITDA for the quarter ended 31 March 2018 (FY 2018, year, fiscal under review) of Rs 328.21 crore and a margin of 34.2 per cent of operating revenue, about 985 basis points more than the margin of...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/padman.jpg?itok=svNrYSEl
Zee Cinema to air the World TV Premiere of the family entertainer Pad Man on Saturday, 26th May at 8PM

The people who are crazy enough to think they can change the world are the ones who do. A movie that dared to break stereotypes and talk about a tabooed topic, Pad Man was instrumental in creating a platform to discuss female hygiene in the country. Helmed by the celebrated director R Balki, Pad...

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/tv-today.jpg?itok=iaYwQGzp
TV Today board recommends 45% dividend; numbers up

The board of directors of TV Today Network Ltd (TVTN) has recommended a dividend of Rs 2.25 (45 per cent) per equity share of face value of Rs 5 each for the financial year ended 31 March 2018 (FY 2018, year, fiscal under review). The company has reported 10.7 per cent growth in consolidated total...

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories