Television

CASBAA announces India chapter; Shourie first chairman

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/22/CASBAA.jpg?itok=xFctZu2-

MUMBAI: The Cable and Satellite Broadcasting Association of Asia (CASBAA) today announced the launch of an India chapter in what it said was a part of their overall regional strategy.

The Indian chapter will be chaired by Discovery India managing director Deepak Shourie and will comprise all the members of the association that currently have representation in the Indian market.

Star India CEO Peter Mukerjea will hold the position of vice chairman of the CASBAA India chapter and the key steering group will comprise Sony Entertainment Television India CEO Kunal Dasgupta, Disney India managing director Rajat Jain and ESPN managing director RC Venkateish.

"Our objective is to highlight the real value of the multi-channel television industry in India. As an industry sector we need to better articulate our central role within the broad communications market. More than this, it is time for India to take its rightful place in the international community and showcase its achievements to the world," said CASBAA chairman Marcel Fenez.

"By some estimates the pay-TV industry in India is worth up to $5 billion today, providing employment to thousands of highly skilled workers. To fully benefit from this platform we need to ensure that the next stage of our development includes a robust regulatory environment and advanced technologies," said Shourie.

"Meanwhile, we also believe it is essential that the pay-TV industry in India has a clear voice. We hope that the CASBAA India Chapter will be joined by many other organisations with our common goals of developing a robust and advanced pay-TV market," he added.

In response to a query posed by Indiantelevision.com, as to why there was no representation of any Indian media companies like the Zee Network on the India chapter of CASBAA; Dasgupta said, "The mandate will be to get everyone in the pay TV supply chain on to CASBAA so that we can monetise the entire supply chain to the maximum efficiency."

Beyond dealing with day-to-day issues, the CASBAA India chapter will also promote initiatives such as the launch of a pay-TV sales and marketing training scheme in India by the CASBAA Media College and a series of CASBAA seminars on new technologies supporting the pay-TV industry. CASBAA will establish a full-time office in India in the coming months.

"We need to actively recruit new companies to join CASBAA within India so that we reflect the existing profile of the Association in other parts of the region," said CASBAA Board director responsible for India Issues and CNBC Asia Pacific CEO and president Alexander Brown.

"CASBAA is about more than broadcasters. It represents the interests of a wide range sectors, including the MSOs, the satellite operators, the hardware providers and the original creators of our content. This will be the strength of the CASBAA India Chapter," Brown added.

The two immediate issues on CASBAA India's agenda will be, first, to bring the CASBAA conference to India, which is held in Hong Kong every year. Secondly, Dasgupta said that the CASBAA India chapter will be tackling the issue of hotels and pubs that are accessing pay TV and are not adequately compensating the pay channels for it. This is one issue that CASBAA has taken up proactively in Hong Kong.

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Amazon_NEW.jpg?itok=KI9MRqO5
Amazon most advertised brand in BARC week 41

The Broadcast Audience Research Council (BARC) India has released its data for last week’s top advertisers and brands between 6-12 October 2018. The data is a reflection of top 10 advertiser and brands across genre on Indian television (U+R) : 2+ Individuals.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Marathi_BARC.jpg?itok=DUC_6K8L
No changes in Bhojpuri, Kannada, Marathi segments in BARC week 41

In the Bengali space, Jalsha Movies and Colors Bangla swapped their third and fourth positions in BARC data week 41. No changes were observed in the Bhojpuri, Kannada and Marathi segments. Moreover, Gemini TV and Zee Telugu swapped their second and third positions in the Telugu sector. Flowers TV...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Anil%20Ambani.jpg?itok=4eNnBDRM
Anil Ambani’s Reliance sues NDTV for Rs 10,000 cr for Rafale coverage

NDTV has been sued for Rs 10,000 crore by Anil Ambani's Reliance Group in an Ahmedabad court for its reportage on the Rafale fighter jet deal. The lawsuit is filed against NDTV's weekly show, Truth vs Hype, which aired on 29 September.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/Arnab-Goswami.jpg?itok=HTFNEsfj
Republic TV leads English news genre in BARC week 41

Republic TV continued to lead the English news genre as per All India BARC data week 41. No changes were noticed this week in the English business news genre. Aaj Tak maintained its lead across every Hindi news genre for yet another week. Hindi news urban genre remained unchanged. Zee News dropped...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/20/BARC.jpg?itok=z6etjpSh
Star Utsav bags leadership in GEC (U+R) in BARC week 41

Star Utsav and Zee Anmol swapped their first and second positions in the Hindi (U+R) genre in Broadcast Audience Research Council (BARC) data for week 41 of 2018. Star Plus and Big Magic exchanged their eighth and ninth positions in the rural market. Star Bharat and Sony Sab swapped their fifth and...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/f1.jpg?itok=bHf3HxgX
Sony Pictures Networks India (SPN) extends exclusive television and digital rights partnership with ABB FIA Formula E championship

Sony Pictures Network India (SPN) will continue to broadcast each round of the ABB FIA Formula E Championship for a further two seasons across the Indian sub-continent - including India, Pakistan, Sri Lanka and Bangladesh.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/james.jpg?itok=kJ15Bp4y
James Gough’s innovative idea will be incubated with the intent to prototype it at Formula 1®’s Media & Technology Centre

Formula 1® Managing Director of Motorsports, Ross Brawn, and Mercedes-AMG Petronas Motorsport Driver, Lewis Hamilton, today crowned James Gough the winner of this year’s USD $50,000 F1® Innovation Prize at the FORMULA 1 PIRELLI 2018 UNITED STATES GRAND PRIX in Austin.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/flix.jpg?itok=OGsLbI9R
FLIX FIRST SCREENING: &flix makes October spookier with the multi-city theatrical premiere of Goosebumps 2: Haunted Halloween

&flix, the all-new destination for the most-awaited Hollywood blockbusters, brings the much-anticipated sequel Goosebumps 2: Haunted Halloween on Thursday, October 25

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/10/19/ganga.jpg?itok=rFc6bFbm
BIG Ganga Goes All Out to Delight Its Audience This Festive Season, Launches Engrossing Range of Shows

With the festive season right around the corner, BIG Ganga, the number one Bhojpuri channel in the Hindi heartland

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories