Television

CASBAA announces India chapter; Shourie first chairman

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/22/CASBAA.jpg?itok=zNZrGtN1

MUMBAI: The Cable and Satellite Broadcasting Association of Asia (CASBAA) today announced the launch of an India chapter in what it said was a part of their overall regional strategy.

The Indian chapter will be chaired by Discovery India managing director Deepak Shourie and will comprise all the members of the association that currently have representation in the Indian market.

Star India CEO Peter Mukerjea will hold the position of vice chairman of the CASBAA India chapter and the key steering group will comprise Sony Entertainment Television India CEO Kunal Dasgupta, Disney India managing director Rajat Jain and ESPN managing director RC Venkateish.

"Our objective is to highlight the real value of the multi-channel television industry in India. As an industry sector we need to better articulate our central role within the broad communications market. More than this, it is time for India to take its rightful place in the international community and showcase its achievements to the world," said CASBAA chairman Marcel Fenez.

"By some estimates the pay-TV industry in India is worth up to $5 billion today, providing employment to thousands of highly skilled workers. To fully benefit from this platform we need to ensure that the next stage of our development includes a robust regulatory environment and advanced technologies," said Shourie.

"Meanwhile, we also believe it is essential that the pay-TV industry in India has a clear voice. We hope that the CASBAA India Chapter will be joined by many other organisations with our common goals of developing a robust and advanced pay-TV market," he added.

In response to a query posed by Indiantelevision.com, as to why there was no representation of any Indian media companies like the Zee Network on the India chapter of CASBAA; Dasgupta said, "The mandate will be to get everyone in the pay TV supply chain on to CASBAA so that we can monetise the entire supply chain to the maximum efficiency."

Beyond dealing with day-to-day issues, the CASBAA India chapter will also promote initiatives such as the launch of a pay-TV sales and marketing training scheme in India by the CASBAA Media College and a series of CASBAA seminars on new technologies supporting the pay-TV industry. CASBAA will establish a full-time office in India in the coming months.

"We need to actively recruit new companies to join CASBAA within India so that we reflect the existing profile of the Association in other parts of the region," said CASBAA Board director responsible for India Issues and CNBC Asia Pacific CEO and president Alexander Brown.

"CASBAA is about more than broadcasters. It represents the interests of a wide range sectors, including the MSOs, the satellite operators, the hardware providers and the original creators of our content. This will be the strength of the CASBAA India Chapter," Brown added.

The two immediate issues on CASBAA India's agenda will be, first, to bring the CASBAA conference to India, which is held in Hong Kong every year. Secondly, Dasgupta said that the CASBAA India chapter will be tackling the issue of hotels and pubs that are accessing pay TV and are not adequately compensating the pay channels for it. This is one issue that CASBAA has taken up proactively in Hong Kong.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/mnx.jpg?itok=b--2gVnf
MNX launches Super League chatbot

No one can ignore India’s crazy love for cricket, including English movie channels. MNX, the new age Hollywood channel for young India launched the very innovative MNX Super League chatbot, an interactive avatar of its TV show ‘MNX Super League’ on Facebook.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/porus.jpg?itok=cz1OH3uq
Porus reaches 10 Asian countries

MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films. Porus is now being watched in 10 Asian...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/MUNCH.jpg?itok=Q0kBzHw6
India News Manch - Modi Sarkar Kitni Asardaar? India News Conclave to Analyze Modi Government’s Four Years in Power

India News, known for its direct and unbiased brand of journalism, is all set to host a special conclave Manch – Modi Sarkar, Kitni Asardaar? (How Effective Has the Modi Government Been?) in New Delhi on Friday, May 25, 2018. The day-long event will present a comprehensive overview of the BJP...

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/rekha.jpg?itok=ExfdDvbS
How relevant is the age old Lakshman Rekha in today’s times; questions &TV with Mitegi Lakshman Rekha!

Ravan’s abduction of Sita highlighted the consequences of crossing the ‘Lakshman Rekha’ for generations. However, with the talks of gender equality, women’s liberation and financial independence, amongst others, being the topic of global discussion, how relevant is this ‘Lakshman Rekha’ in today’s...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/anmol.jpg?itok=f-BJ33Wt
Zee Anmol most watched channel across genres

BENGALURU: Zee Entertainment Enterprises Ltd (Zeel) free to air (FTA) Hindi GEC Zee Anmol has reached the realm that has been normally occupied by the Sun TV Network’s flagship Tamil GEC Sun TV or by one of the Hindi channels that has been airing the Indian Premier League. What is remarkable is...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/Star%20Sports.jpg?itok=RfDxBBn0
Star India mulls adding VR to PKL 6

MUMBAI: Star India is taking the Indian Premier League (IPL) experience to other sports. After a phenomenal reception for using virtual reality (VR) in IPL 2018, it is diversifying into Pro Kabaddi League (PKL) season six.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/25/megha.jpg?itok=HUy8yJ6a
BTVI to leverage digital mediums for growth

MUMBAI: English business news channel BTVI is completing two years in August this year. The company was transformed from Bloomberg TV India after Bloomberg decided not to renew its deal with Business Broadcast News. BTVI got its COO Megha Tata in 2016 at the same time it got its new name. 

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/zeetv_0.jpg?itok=Pu75zUWg
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/zeetv_0.jpg?itok=Pu75zUWg
Zee TV the leader amongst GECs

As per the recently released BARC HSM weekly data (Urban + Rural) for week 20 ’18, Zee TV has claimed the top position in Hindi GEC space with 316640 impressions in HSM and 199155 impressions in urban markets and saw a robust growth across its primetime fiction shows. The channel continued to be a...

Television TV Channels GECs

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories