Television

Nick's 'All That' 10th anniversary reunion garners first spot in the US

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MUMBAI: Nickelodeon's All That 10th anniversary reunion special in the US has scored the top spot on all broadcast and cable television across the kid 2-11, kid 6-11 and tween 9-14 demos for its Saturday night premiere on 23 April and Sunday, 24 April encore timeperiods. The special also drew approximately 6.1 million total viewers in both of its airings, earning 3.3 million P2+ (up +43 per cent over last year) in its Saturday premiere, and 2.8 million P2+ in its Sunday encore on (up +75 per cent over last year).

Both the Saturday premiere and Sunday encore have increased ratings for Nick across all demos for the timeperiod over last year. The Saturday airing averaged a 5.6/1.8 million kids 2-11, up +13 over last year's like time period. With kids 6-11, it earned a 6.5/1.3 million, an increase of +18 per cent.

Among tweens, the special more than doubled the timeperiod's ratings and impressions, earning a 6.5/1.3 million tweens (+110 per cent in ratings and +107 per cent in impressions). The Sunday airing of the All That special posted a 4.2/1.3 million K2-11 (+33 per cent), 5.5/1.1 million K6-11 (+32 per cent), and 5.6/1.1 million tweens 9-14 (+64 per cent).

The All That 10th anniversary reunion special got together veteran and current cast members, including Jamie Lynn Spears (Zoey 101), Nick Cannon (The Nick Cannon Show) and Kenan Thompson (Saturday Night Live). Frankie Muniz served as guest host, with musical guests Ashanti and Bow Wow. Two new cast members, Kianna Underwood and Denzel Whitaker, were also introduced during the special, joining the current 10th season cast of Chelsea Brummet, Ryan Coleman, Jack DeSena, Lisa Renee Foiles, Christina Kirkman, and Kyle Sullivan.

Dan Schneider serves as show runner and executive producer for All That, alongside Brian Robbins, Mike Tollin and Joe Davola. Tollin/Robbins Productions created All That.

All That, a consistent performer among Nick's live-action series throughout its 10-year run. The show airs regularly on Saturday nights at 9 PM in Nickelodeon's 'TEENick' programming block.

The new Saturday 'TEEN&ick' line-up includes Ned's Declassified School Survival Guide, Drake & Josh, All That at 9 PM and The Amanda Show. 'TEENick' on Sunday includes Sabrina the Teenage Witch, Ned's Declassified School Survival Guide, Drake & Josh, Unfabulous, Zoey 101 and Romeo.

On the night of the All That 10th anniversary special, the entire block averaged a 5.9/1.2 million tweens, up +44 per cent in rating and +45 per cent in impressions over last year. Since the block's launch on Saturday nights from 5 February 2005, it averages a 5.1/1.0 million tweens (up +21 per cent in rating and +20 per cent in impressions over last year), and 2.8 million total viewers P2+ (up +8 per cent).

The block also maintains its success on Sunday since its re-launch on 12 September 2004 averaging a 4.7/953,000 tweens (an increase of +34 per cent in ratings and +39 per cent in impressions over last year), and 2.3 million total viewers (up +15 per cent).

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