Both the Saturday premiere and Sunday encore have
increased ratings for Nick across all demos for the
timeperiod over last year. The Saturday airing averaged
a 5.6/1.8 million kids 2-11, up +13 over last year's
like time period. With kids 6-11, it earned a 6.5/1.3
million, an increase of +18 per cent.
Among tweens, the special more than doubled the
timeperiod's ratings and impressions, earning a 6.5/1.3
million tweens (+110 per cent in ratings and +107
per cent in impressions). The Sunday airing of the
All That special posted a 4.2/1.3 million K2-11
(+33 per cent), 5.5/1.1 million K6-11 (+32 per cent),
and 5.6/1.1 million tweens 9-14 (+64 per cent).
The All That 10th anniversary reunion special
got together veteran and current cast members, including
Jamie Lynn Spears (Zoey 101), Nick Cannon (The
Nick Cannon Show) and Kenan Thompson (Saturday
Night Live). Frankie Muniz served as guest host,
with musical guests Ashanti and Bow Wow. Two new cast
members, Kianna Underwood and Denzel Whitaker, were
also introduced during the special, joining the current
10th season cast of Chelsea Brummet, Ryan Coleman,
Jack DeSena, Lisa Renee Foiles, Christina Kirkman,
and Kyle Sullivan.
Dan Schneider serves as show runner and executive
producer for All That, alongside Brian Robbins,
Mike Tollin and Joe Davola. Tollin/Robbins Productions
created All That.
All That, a consistent performer among Nick's
live-action series throughout its 10-year run. The
show airs regularly on Saturday nights at 9 PM in
Nickelodeon's 'TEENick' programming block.
The new Saturday 'TEEN&ick' line-up includes
Ned's Declassified School Survival Guide,
Drake & Josh, All That at 9 PM and
The Amanda Show. 'TEENick' on Sunday includes
Sabrina the Teenage Witch, Ned's Declassified
School Survival Guide, Drake & Josh,
Unfabulous, Zoey 101 and Romeo.
On the night of the All That 10th anniversary
special, the entire block averaged a 5.9/1.2 million
tweens, up +44 per cent in rating and +45 per cent
in impressions over last year. Since the block's launch
on Saturday nights from 5 February 2005, it averages
a 5.1/1.0 million tweens (up +21 per cent in rating
and +20 per cent in impressions over last year), and
2.8 million total viewers P2+ (up +8 per cent).
The block also maintains its success on Sunday since
its re-launch on 12 September 2004 averaging a 4.7/953,000
tweens (an increase of +34 per cent in ratings and
+39 per cent in impressions over last year), and 2.3
million total viewers (up +15 per cent).
