Martha Stewart teams with Warner for home video line

MUMBAI: Martha Stewart Living Omnimedia and Warner Home Video have announced an exclusive multi-year agreement to create a new line of home video releases based on MSLO's extensive television programming library.

The new theme-based DVD product line will provide consumers with in-depth 'how-to' programming in special interest lifestyle areas and is due to launch by fourth quarter 2005. The distribution agreement covers the US and Canada.

The new line of home video products will be culled from MSLO's vast library of over 1,500 hours of digitised television programming. This includes 11 seasons of the Emmy-award winning Martha Stewart Living television show hosted by Martha Stewart, Petkeeping with Marc Morrone, Everyday Food, as well as the new daily syndicated television show hosted by Martha Stewart that launches later this yearl. The video series will be created in areas of MSLO's expertise such as cooking, holiday entertaining, baking, crafts, fun stuff to do with kids, weddings, celebrating, and petkeeping, just to name a few.

Martha Stewart commented, "We are very happy that consumers will now be able to watch our many useful and practical how-to segments in areas of special interest to them on DVD. Every consumer is looking for solutions for specific projects and everyday challenges. Our television content is timeless and the new line will draw from our extensive library and many lifestyle experts to provide reliable, thorough, detailed information for any project  whether they are planning a dinner party, organizing a closet, caring for pets, or looking for simple tips on cooking a weekday meal."

Martha Stewart Living Omnimedia president and CEO Susan Lyne says, "Consumers who rely on Martha Stewart and MSLO's lifestyle experts as their guide to all aspects of living are seeking our authoritative lifestyle information in new, in-depth formats. Our new 'how-to' DVD line will be welcomed by existing customers, and should appeal to anyone looking to master a special interest or turn an everyday event into a special occasion.

"We look forward to working with Warner Home Video, which has an extensive marketing and distribution network. They are the home video market leader and we expect them to introduce our new DVD line to a very broad audience."

Warner Home Video president Jim Cardwell said, "The Martha Stewart brand is the premiere brand in the lifestyle arena today. MSLO programming is synonymous with quality and 'how-to' expertise. We feel privileged to be able to launch this distinguished brand in an untapped genre and are looking forward to a long and successful relationship with MSLO."

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