EMI Music to showcase Warner labels in India

MUMBAI: Making official a licensing agreement that had been inked in January, it was announced yesterday that EMI Music will be marketing Warner Music's repertoire in India.

EMI Music general manager Shameer Tandon also announced a tie-up with MTV's sibling music channel Vh1 for a special showcasing on 1 May of exclusive Warner videos, featuring some popular artists.

Why was Vh1 selected? According to Tandon, Vh1 plays only international music videos (unlike Indipop dominated MTV), which caters to the 16-44 year SEC AB demographic, mirroring the kind of TG Warner Music is targeting.

Commenting on the Warner-EMI tie-up, Tandon said, "For the last seven years, EMI has been very successfully introducing international acts ranging from Rolling Stones, Pink Floyd, Deep Purple, Cliff Richards, Frank Sinatra, Beatles to George Michael, Robbie Williams, Norah Jones, etc. We are confident of replicating the same with the Warner catalogue too."

MTV Networks director programming and talent & artist

relations Ashish Patil said, "We are thrilled to welcome old pals and partners in crime, Warner Music, to India.Together we are going to rock and roll."

EMI Music has also not ruled out the possibility of creating DVDs of the latest albums of various artistes over the next couple of months and would explore the possibility of roping in international artistes for concerts in India.

Though Tandon doesn't rule out the possibility of airing international tracks on other competing music channels like Channel [V], SS Music and Zee Music, Patil believes that after the 30-day exclusive on Vh1, Warner Music will not have to look elsewhere.

How about radio with the FM radio sector witnessing action these days? That is also not ruled out as EMI is open to airing international tracks of Warner's repertoire on FM radio stations, Tandon said.

New Warner releases include Alanis Morrisette's So Called Chaos, The Darkness Permission to Land, Green Day's Grammy Award-winning American Idiot and Jet's Get Born. Some of the forthcoming attractions also include Rob Thomas Something To Be.

The titles of Warner Music, a part of Time Warner Group, were earlier available in India through the Mumbai-based Magnasound. Warner also had licensing deals with Music Today, the music arm of the Living Media Group, and Tips.

Latest Reads
Sony Marathi banks on fiction to be market leader

Regional is the hot new space for broadcasters and they have taken big bets on vernacular languages to garner higher ratings. Sony Pictures Network India (SPNI), which already has its presence in the Bengali space, saw the potential in Marathi market and made a move to launch its channel on 19...

Television TV Channels Regional
Zee Media gets permission for 4 regional news channels

After a long tenure of being strict in awarding channel licenses, the Ministry of Information and Broadcasting (MIB) has finally become lenient. In the month of September, eight new channels received licenses while none saw their licenses cancelled as on 30 September 2018.

Television TV Channels News Broadcasting
Relive the Golden days with Shemaroo Entertainment’s “Friday Rewind with RJ Adaa”

Consumers are in for a treat as Shemaroo Entertainment has lined up a new series in association with Adaa, consisting of famous Bollywood songs.

Television TV Channels Music and Youth
Eros International’s Marathi superhit Boyz 2 shines at the box office collecting Rs. 13 crores within 10 days of release

Eros International Media Ltd, a leading global company in the Indian film entertainment industry, has announced a very successful performance of its Marathi release Boyz 2 which has collected Rs. 13 crores within 10 days of its release on 5th October.

Television TV Channels Music and Youth
Network18 reports improved numbers for Q2 FY19

Mukesh Dhirubhai Ambani’s media arm, Network18, reported improved numbers for the quarter ended 30 September 2018 (Q2 2019, quarter under review) as compared to the corresponding year ago quarter Q2 2018). The company reported 9 per cent y-o-y growth in consolidated revenue for Q2 2019 at Rs 1,237...

Television TV Channels GECs
ZMCL reports more than quadruple profit for second quarter

The company’s consolidated operating revenue increased 35.5 per cent y-o-y in Q2 2019 at Rs 168.66 crore as compared to Rs 124.51 crore in the year ago quarter. Total income increased 34.7 per cent y-o-y in Q2 2019 to Rs 170.66 crore from Rs 126.71 crore in Q2 2018.

Television TV Channels News Broadcasting
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth
TV Today Network subsidiary receives IT demand notices

TV Today Network Limited (TVTN) has informed the bourses that its wholly owned non-material subsidiary India Today Online Private Limited (ITOPL) has received separate demand notices from the Income Tax department.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories